vb.net barcode generator free Take the Good from the Good Sellers and Make It Your Own in Software

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Take the Good from the Good Sellers and Make It Your Own
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You don t need to invent the wheel when you become a PowerSeller. Marjie Smith advises new sellers to learn by example. That s what she did herself. She studied the kinds of merchandise that sell well on eBay, and she learned how to sell individual items and set up a store by learning from successful sellers. Take all the good qualities from all the good sellers you see those sellers who have high feedback and who are doing well and make it your own, she says. Imitation is the sincerest form of flattery. We stress customer service, for instance. See what you like yourself about the last transaction you had. What did you like about the way the seller handled the transaction Try to do that yourself when you are the seller. You may like the way a particular seller handles a sales description, but that doesn t mean you should copy his or her images. Buyers may recognize the copied images and lose trust in you. It also doesn t mean you should copy the sales description word for word, especially when the seller whose work you are lifting is providing personal opinions about an item that doesn t apply to you or your item. Let s follow Marjie s advice and see what we can learn about how she sells on eBay. First, you can take a look at her feedback in the Feedback Forum to see if there are any patterns that people appreciate. You read comments like the ones shown in Table 8-1:
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CHAPTER 8: Provide Instant and Personalized Service
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Comment Super fast shipping. Excellent product & Great Seller. Many thanks. What a great buy, thanks a bunch!!! Beautiful Aigner box love it Great communications, super fast service, excellent merchandise Shipping & transaction fast! Safely packed . . . An asset to eBay.
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TABLE 8-1
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Learning Point Shipping quickly is the single most important thing you can do to satisfy customers. You need to offer merchandise at lower prices than retail stores or other eBay sellers. The box in which you ship makes a difference try to pick clean ones, or ones that match the merchandise you are selling. Keep in touch with buyers as frequently as you can. Tell them when payment has been received, and when the item has been shipped, to reassure them and let them know you care. You can never pack too carefully . . . the more care you take in shipping, the more satisfied your customers will be.
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It s interesting to note that even Marjie, who is obviously a competent and caring seller, does not have a 100 percent feedback rating. (She does have a 99.9 percent positive rating, however!) Along with her 3,620 positive comments (at this writing), there are five negative ones. You can t expect to please everyone, no matter how Next, let s examine one of Marjie s typical sale listings to see if there are any good PowerSeller practices you can glean. The following sections are learning points taken from the description shown in Figure 8-2. Each of the points highlighted in this sales description will be examined in more detail in the sections that follow.
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I Want People to Know That They re Dealing with an Individual
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When you examine Marjie Smith s descriptions in detail, you get a sense of professionalism and personal service. One way that s conveyed visually is through the logos that adorn her eBay Store and her sales descriptions. There s a logo for the store, Abovethemall. There s another one that simply says Marjie that she adds to each of her descriptions, too (see Figure 8-3). Why go through the effort and expense of hiring a designer to create logos for you or your store, if you have one It s all part of communicating effectively with your customers. One of the things I do is make myself very accessible, says Smith. I want them to know that they re dealing with an individual instead of a big store. I try to make them feel comfortable that they re dealing with Marjie who is above the mall.
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