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Remember to make your sales descriptions sell your items. Include as many positive details as you can. Though they take extra effort, it s important to include close-ups of your items.
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Like many sellers, Marjie has a tollfree number and invites phone calls.
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Marjie emphasizes customer service in her descriptions.
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This seller has branded herself by creating her own logo.
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FIGURE 8-2 This seller s descriptions contain a number of best practices you can emulate.
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FIGURE 8-3 This seller uses logos to remind people that they re dealing with an individual who is also professional and worthy of trust.
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Marketing experts call this practice branding: using graphics and slogans to build an identity and distinguish yourself from others in the marketplace. There are lots of sellers on eBay, and chances are someone else is already selling merchandise similar to yours. A logo might cost $200 to $500 to design, but you can use it for many years and make it part of your business cards and your stationery as well as your eBay sales descriptions. (Marjie got her logos from a graphic designer who is a friend of the Disabled Users Online Association.) You can find a professional graphic designer who will be only too happy to design a logo for you and your business on eLance Online (http://www.elanceonline.com).
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I Print All My Labels and Postage Right Here
The more you streamline the shipping and packing process, the faster you can deliver merchandise to your customers. Printing shipping labels and postage online not only helps make your life easier (just think about all the time you spend waiting in line at the post office), but it makes your customers more satisfied, too. Many PowerSellers I ve talked to have signed up with mailing services like Endicia Internet Postage (http://www.endicia.com). Marjie Smith uses Endicia, as does another PowerSeller, Emily Sabako (User ID: tradrmom). All I have to do is print the postage on 8 by 11-inch paper, cut it out and use packing tape to adhere. It s much cheaper than the label paper, says Sabako. I can also put my logo and a message on the postage, which I do. I also use the Stealth Endicia option so the customer doesn t see the postage amount. Hiding the postage helps you avoid questions about how much you re charging for shipping and handling. Suppose that, like many sellers, your primary shipping method is USPS Priority Mail. Rather than paying $9.95 or $15.95 per month for one of Endicia s plans, you can simply print out your own postage for free from your My eBay account. Follow these steps:
1. Connect to the My eBay page: click My eBay in the navigation bar that appears
at the top of nearly every eBay page and sign in with your User ID and password if you are prompted to do so.
2. Scroll down to the Items I ve Sold part of the page (mine is shown below). Click the
drop-down arrow in the column labeled Action and choose Print Shipping Label.
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3. Your browser jumps from eBay to the PayPal site. Sign in with your password on
the PayPal Print Shipping Label page (your PayPal username is already filled in) and click Continue.
4. A page with the heading U.S. Postal Service Print Your Label appears. Fill out
the form on this page (see below) by choosing the service (Priority Mail, Express Mail, Parcel Post, Media Mail, and so on), entering the weight of the package, specifying whether or not you want insurance, and whether or not you want to send the recipient an e-mail message. Then click Continue.
The form you fill out to create your label also points out that delivery confirmation is free one of the advantages of printing out your own label and postage online.
5. The U.S. Postal Service Shipping Confirmation page appears. Review the
information displayed on this page and click Pay and Continue.
6. A page entitled U.S. Postal Service Shipping Label Completed appears. Another
window with the heading Print Postage appears. Click Print Label. (continued)
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7. A dialog box appears asking you to confirm that the label printed correctly. Don t
click OK as yet; the label hasn t been printed. After this dialog box appears, your computer s standard Print dialog box appears. Click OK to actually print the label.
8. When the label has been printed, click OK to close the confirmation dialog box and
return to the U.S. Postal Service Shipping Confirmation page. You can now click your browser s Back button to return to eBay and print another label if you need to. The key to printing your own postage, of course, is having an accurate postal scale. If you don t estimate your postage accurately or if you underestimate it substantially you run the risk of having one of your buyers be asked to pay for insufficient postage. eBay is the best place to get a postal scale; you can find one for less than $20. Once you can accurately weigh your packages, you can print out the right postage and drop them off at the mail slot without having to wait in line or leave them at the back door delivery area, as with my local post office.
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