vb.net barcode generator free It s Hard to Sell Items If People Can t See a Good Picture of Them in Software

Drawing QR-Code in Software It s Hard to Sell Items If People Can t See a Good Picture of Them

It s Hard to Sell Items If People Can t See a Good Picture of Them
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I can (and do) include as many details as I can in my own descriptions and in the answers I provide to prospective bidders. I go through a lot of effort to include several views of an item, including close-ups taken with my digital camera s macro (close-up) feature. I am pleased when the effort pays off; as I was writing this chapter, I received the following comment from a buyer:
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"There is nothing I like better than an eBay seller who takes the time (and expense) to give good pictures, like you did. That makes it so nice for the buyers. I'm sure it makes the items sell for more."
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There s no substitute for photos. When buyers can t meet you face to face, they need to see things close up for themselves. In her own descriptions, Marjie provides at least two images of each item. One is a medium shot of the item that can be used at the top of the description and in the storefront photo (the small version of the image that appears at the front of her eBay Store). The other is a close-up that shows the item in greater detail. Close-ups are part of good customer service: by including them, you are providing your bidders with exactly what they want. The key to obtaining good, sharp close-ups of your merchandise is to use a good digital camera with a macro function. When you re shopping for cameras, be sure to ask the salesperson about this function, or look up a set of specifications that indicates how close the camera can focus when in macro mode. A rating of 1 2" would ensure wellfocused close-ups.
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You re probably familiar with Gallery photos the small versions of photos that appear in eBay s Gallery area (the area you reach when you click Picture Gallery at the top of a page full of eBay sales listings). Gallery photos help entice bidders to click on your sales title and read your description. But at 35 cents each, they re pricey especially if your profit margin on an item is only $5 to $10. Marjie makes a point of including a small version of each item that appears on the front page of her eBay Store (see Figure 8-4). But when you include such an image in a store, they only cost one cent each. It s a huge incentive to open an eBay Store and sell at fixed price instead of focusing solely on auction sales.
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FIGURE 8-4 This seller includes thumbnails on each of her eBay Store listings for only a penny apiece.
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There s another inside tip about the thumbnail images included with Marjie s listings. You might think they re two separate photos. It s not two pictures, explains Marjie. It s one picture. The sales template I use reduces the size of the bigger image and makes a thumbnail. When they click on the thumbnail, they view the larger image. That s done through HTML. In other words, by adding the right HTML to your sales descriptions, you can display the same image in two different sizes. Consider the two images shown in Figure 8-5. Marjie displays a small version of the image in the description and in the store; when the user clicks on the image, a fullsize version opens in its own window. Here s the HTML that produces the two images:
<a href="http://www.abovethemall.com/334r.jpg"> <img src="http://www.abovethemall.com/334r.jpg" WIDTH="260" Border="0"> </A>
You Have to Keep Your Operating Costs Down : Use Gallery Photos Sparingly
People who sell one-of-a-kind collectibles on eBay usually make a point of including a Gallery photo with their listing. Many sellers believe that a Gallery photo is a necessity because it helps an item stand out in a long list of search results or category listings. Having a photo next to the auction title makes a shopper more likely to click on the title and investigate what s being offered. But Marjie Smith doesn t use Gallery photos in her regular auction listings. A Gallery image costs 35 cents on auctions, but it s only a penny when you conduct your sale through a storefront, she points out. Not surprisingly, she sells almost exclusively through her eBay storefront, where the thumbnail versions of images cost only one cent. Thirty-four cents might not sound like a lot, but if you re only making a few dollars profit on a sale and selling a hundred items, that adds up to $34 worth of savings. You have to keep your operating costs down, and my stuff is greatly reduced anyway. I don t want to add to my bottom line. Marjie also points out that Gallery photos aren t always necessary with her merchandise because shoppers are probably already familiar with it anyway. Her brand-new Etienne Aigner accessories are available elsewhere on the Internet, after all, and shoppers might well have done some shopping around and inspected the merchandise before they decide to buy from Marjie. In other words, for new merchandise that s already well-known and produced in quantity, Gallery images might not always be necessary.
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