vb.net barcode generator free 8: Provide Instant and Personalized Service in Software

Create Quick Response Code in Software 8: Provide Instant and Personalized Service

CHAPTER 8: Provide Instant and Personalized Service
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FIGURE 8-5 This seller s descriptions manipulate item images so they appear in two sizes.
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What s going on here Here s a quick explanation:
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1. The a href= part of the command points to the URL of the original
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image: http://www.abovethemall.com/334r.jpg. This and the closing command, </a>, make the image itself a clickable link. Click on the image shown on this page a small version of the original and the browser displays the full-size, original image.
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2. The img src= part of the command identifies the image itself and
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causes it to be displayed on the page.
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3. The WIDTH parameter causes the original image to be displayed
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on the current page in a smaller-than-normal size in this case, 260 pixels. To emulate this on your own page, just change the URLs to point to one of your own images. You might want to adjust the size of the small version to something other than 260 pixels; the actual size is up to you.
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Make Your Descriptions Do the Selling
Another thing you notice, when you examine Marjie Smith s sales descriptions in detail, is the way she describes her merchandise. Each description contains a few well-chosen adjectives that engage the reader s imagination and put the item in its best light. Do a few enthusiastic sales terms make a difference As a writer, I would say yes. Marjie says: I don t know that it helps, but it certainly doesn t hurt. I am sure people don t go clicking the Buy It Now button on one of my sales because I say something is gorgeous or awesome, but it gives them something else to think about. Consider the black bag shown in Figure 8-6. It s not flashy; it s not even terribly distinguished; but a few words like sensible and functional help it seem more attractive to the shopper. The lesson for you: Do everything you can to be a salesperson for your merchandise. Take the time to look up your object on the Internet so you can find out more about it; the more details and descriptive terms you can gather, the more interested your customers will be. It can be terribly timeconsuming to do such research, particularly when you have 10, 20, 50, or more sales descriptions to prepare at any one time. But take at least a little time out to research your items so they ll stand out from the increasingly crowded eBay marketplace.
CHAPTER 8: Provide Instant and Personalized Service
FIGURE 8-6 Make your descriptions sell your item and tell shoppers why they will enjoy it.
I Want Buyers to Know My Name and Phone Number
Marjie, like many other full-time eBay businesspeople, includes a tollfree phone number that customers can call if they feel more comfortable hearing a human being s voice over the phone rather than sending payment electronically with the push of a mouse button. I don t get a lot of calls on the toll-free number, Marjie says. I have had maybe a dozen phone calls in the seven years I ve been doing this. Every call has culminated in a sale. People derive a great deal of comfort
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just knowing the number is there. If there are any problems, they can call me. That makes it easier for them to make a purchase through my store.
Don t Forget Where You Came From
When prospective bidders e-mail you, it can sometimes be difficult to be patient with them. When you re tired and stressed out from packing or uploading photos and you ve been through a dozen e-mail questions already, your impulse might be to react with something negative: Can t that person read my description Can t he just figure it out Resist the temptation to get impatient and remember that the customer is your king or queen, Marjie advises. Also remember that even if someone has zero feedback, that s not a reason to distrust them or discourage them from making a purchase. Never forget that you were once a buyer, and you were once a zero feedback seller, she says. Don t forget where you came from. A lot of big sellers forget their roots. They forget that they were once new users, too. You read the discussion boards and see comments like I have an idiot customer. A customer is never an idiot; in fact, that person is someone who is trusting you with their money. I try to be real friendly to people, I try to give good value, and I try to take care to answer questions fully.
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