vb.net barcode generator free How Phil Leahy Chose an Area of Specialty in Software

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How Phil Leahy Chose an Area of Specialty
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How do PowerSellers like Phil Leahy, who now has a combined feedback rating of more than 35,000, get started The actual circumstances vary. In some cases, wholesale sellers who have been supplying clothing or other items to a small group of retail merchants realize that they can start selling directly to the public on eBay. In other cases, people who are dissatisfied with their current circumstances look for a way to apply their knowledge and ambition to making money on eBay: stay-at-home moms realize that they have the time to make some extra money on the side ; office workers who spent their energy in business for someone else decide to go into business for themselves. Whatever the circumstances, all of the successful eBay sellers start with the realization that they can do things differently: The status quo isn t sufficient for them anymore. Not only that, but they sense that eBay can provide them with a way to change their lives. With millions of sellers on eBay all over the world, there are millions of different stories describing how this Aha! moment turns into a concrete plan of action. But for most of the sellers I ve interviewed for this and previous eBay books, it starts with a little
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CHAPTER 1: From Penniless to PowerSeller: Carving Out a Niche
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bit of self-examination a look around at what they already do, what they already collect, or what they love and identifying that as their sales niche.
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The Merriam-Webster Online Dictionary defines a niche as (among other things) a place, employment, status, or activity for which a person or thing is best fitted and as a specialized market. These two definitions describe your initial task perfectly: In order to get your eBay business off the ground, you need to prepare yourself and know yourself. You need to find a narrow market of dedicated customers who are eagerly looking for what you have to sell and will trust you enough to purchase it from you. For example, after his radio business failed, Phil began to sell on eBay, but not haphazardly. He knew the importance of drawing up a business plan, even if it consists of handwritten notes on low-tech paper. I definitely had a business plan. I had been through the business mill before, so in November 2002, I put things down on paper to work out what sort of timeline I wanted to achieve my goals. The thing to remember is that you need to project what you want to do and how much you want to make over a given period of time. Then set about meeting those goals. For example, Phil called his eBay business Entertainment House. (Its home page is at http://www.entertainmenthouse .net.) The home page of one of his eBay Stores (http://stores.ebay.com.au/ ENTERTAINMENT-HOUSE), shown in Figure 1-1, identifies his business niche and his mission: to sell hard to find movies and music at great prices. He used his existing knowledge of the entertainment industry to build a new business.
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FIGURE 1-1 Find a niche for your business and clearly identify your mission.
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Don t reinvent the wheel. Build on an activity or a field you know already. Use your existing business contacts to find merchandise to resell at a profit.
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I Knew I Had to Work 16-Hour Days . . .
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Like many sellers, Phil initially built his business on sweat equity. In other words, he worked long and hard to sell as much as he could. I just knew I had to work 16 hour days six days a week for the first 18 months. That would provide me with enough capital to relieve me from the burden of having to answer all the e-mails and doing the manual day-to-day labor all by myself. Today, we have five full-time and two part-time employees, and we have moved out of my home office into a new office and warehouse. We are going to double our business over the next 12 months. The company s new office space is shown in Figure 1-2.
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