vb.net barcode generator source code Managing Sales with Special Software: Jon Stein in Software

Making QR in Software Managing Sales with Special Software: Jon Stein

Managing Sales with Special Software: Jon Stein
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The dog house is a good place to be on eBay, especially if you re in Jake s Dog House. Jake is the yellow Labrador retriever who was owned by Jon Stein and his family. Jon named his business after Jake back in 1995. Today,
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CHAPTER 11: Automate to Ramp Up Sales
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Jake s Dog House
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Seller name Jon Stein Web site Sells http://stores.ebay.com/Jakes-Dog-House
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Stein owns five brick-and-mortar Jake s Dog House pet stores in New Jersey and Pennsylvania (the interior of one store is shown in Figure 11-4). Stein also operates a full-featured e-commerce web site and is a Platinum PowerSeller with his eBay Store.
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FIGURE 11-4 This eBay business has both a brick-and-mortar and web presence, and is continually growing thanks in part to special software.
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Start with Something You Really Love
Jake s Dog House, which sells treats, collars, and toys for dogs as well as accessories for dog lovers, began in 1995 as the brainchild of Jon and Jeane Stein. They started with a single cart in a shopping mall and a mail order catalog. In 1996 the business expanded to include the Web with the creation of their web site (http://www.jakesdoghouse.com). Jon, the CEO, considers the online business to be the sixth store in the chain and also believes that this is an area with significant and exponential growth potential. The company motto over the years has been Great Stores, Great Products, and Great People, and Jon points out that it is mission critical for the e-commerce business to carry the same solid branding and upscale image as the stores. Jake s Dog House went on eBay in the summer of 2003. Jon says, We just woke up one day and decided that we would list a few items. Initially, Stein was skeptical, but the sales on eBay exceeded his expectations. The company quickly scaled up their listings to several hundred per week. Within three months, Jake s Dog House (User ID: jakesdoghouse) had become a PowerSeller on eBay. When it comes to starting out, Stein advises that sellers understand what it is that they are selling. If you sell dog accessories, you should be passionate about dogs, you should sell something you really know and love. But Stein s focus is and always has been the desire to grow his business exponentially. Only a year or so after starting out on eBay, he began looking for the perfect e-commerce software solution. Stein advises sellers to focus on merchandise that has been licensed, such as items that bear the logos of NFL sports teams, which always sell well on eBay.
Choose the Right Solution Carefully
We are always looking for ways to improve our business, says Stein. This comment might seem surprising when you consider that, besides his many sales venues, he has about 60 employees. And he lists as many as a thousand items on eBay each week. But Stein is always looking for ways to grow and operate more efficiently, and he credits a particular auction service provider with his success. One of Jon s biggest tips on growing a business, especially as the e-commerce field matures, is to find the right management software. After shopping around with several software vendors, Jon chose Infopia. The
CHAPTER 11: Automate to Ramp Up Sales
company s Marketplace Manager package manages listings both on eBay and another rival auction site, Overstock.com (http://www.overstock.com). When we spoke, he was planning to double the Jake s Dog House online business revenue compared to the previous year. We just felt Infopia was the best technology out there. This type of solution is not for everybody, but we felt it was right for us. An auction management package is not a one-size-fits-all solution. There are a lot of different providers. I advise sellers to go out and talk to as many providers as they can, and try them on for size. It s not a one-size-fits-all thing. Someone selling at the volume we have is different than seller B working at a different volume. A service provider should be able to give you a demo version of their product so you can try it out for a period of time. In the case of Infopia, we didn t really try the Marketplace Manager software out per se, but we went through an extensive evaluation. We did hands-on demos to make sure it would fit our needs, Stein adds.
Jon also advises sellers to ask a service provider for the names of customers they can interview. Chances are these customers will speak glowingly of the software you re trying out. But you can still ask them how responsive the company is, and how many service calls they ve had to make, so you can gauge what your own experience with the company might be.
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