vb.net barcode generator source code FIGURE 1-2 When your business grows in size, you might have to find office and warehouse space. in Software

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FIGURE 1-2 When your business grows in size, you might have to find office and warehouse space.
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Having an enthusiastic and well-trained staff is key to building a full-time eBay business, Leahy adds: Staff training is critical because we have two part-timers coming in to work the night shift. Having staff available in the day and evening hours enables the business to communicate in a timely manner with shoppers all over the world. Friendly customer service and ongoing relationships with buyers are built on trust, and Phil puts a good deal of effort into training his staff, who are depicted below. That s Phil in the middle in the back row.
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Don t expect to ramp up sales by doing everything on your own. Find an auction service provider to help automate your sales transactions, and once you start bringing in a steady stream of revenue, consider hiring staff to take the burden off your shoulders.
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Entertainment House also uses a well-known auction service called Marketworks (http://www.marketworks.com) as a partner in processing transactions. This, along with extending sales to the worldwide audience, has been an important factor in the company s success. Sixty percent of our business comes from outside Australia, says Leahy. We are registered in the UK as well, under a separate User ID and with a separate eBay Store. We look like a UK trader but we are up front and say we are in Australia. Shipping overseas is somewhat trickier than selling locally, Phil says; he and his staff (some of whom are shown in Figure 1-3) have to be careful to obey customs restrictions. In the UK, anything sold for more than $22 is subject to value-added tax. We try not to go over that. Otherwise customers in the UK will turn away from us and decide to buy their movies or music locally.
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FIGURE 1-3 Be sure you have enough inventory on hand so you can ship quickly.
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Phil admits that it s getting more difficult to sell on eBay due to increased competition. It s still possible to start a new eBay business and make it successful, but you need to have a plan for acquiring and keeping customers, he says. If you can acquire customers through eBay and then sell to them directly, your sales will really grow. We are planning to send newsletters to our existing customers; we haven t marketed to them yet. We are going to offer them $5 off the first purchase they make directly from us. Anyone who buys a DVD from us receives a chocolate koala bear in the package. One in every five positive feedback comments we receive is because of the chocolate. It shows the customer you actually care. Entertainment House was in the process of revising each of its storefronts to incorporate the checkout system provided by Marketworks and Channel Advisor. When someone makes a purchase, the system enables the seller to upsell (suggest other things the customer might want to buy, based on purchases they ve made in the past). We are going to do everything we can to cultivate customers who came to us through eBay, says Leahy. That s another essential habit of eBay PowerSellers: They do everything they can to retain customers. They send them gifts with purchased items. They do everything they can to entice those customers to buy from them directly after buying something on eBay.
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Phil Leahy doesn t sell the type of merchandise that s especially unique or unusual. You can find CDs and DVDs practically everywhere. You don t have to go on eBay to buy your music and movies; you can go to a department store, an electronics store, even the big video chains that sell as well as rent movies. He succeeds because
He specializes in hard-to-find music and movies: concert videos, collections of classic movies, or overlooked films that have been released on DVD. And as shown in Figure 1-3, he has a large selection. He offers reasonable prices for items that are hard to find. He has developed a good reputation; as he says on his home page, We have the fastest shipping on eBay with the lowest postage and handling prices and we guarantee all our shipments.
It also doesn t hurt that he started out relatively early on eBay, and he sells at such a large volume that no other seller in his part of the world can compete with him. You can try to follow Phil s example, but you re better
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