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Appendix A
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Secrets of the eBay Millionaires
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One of the things that makes PowerSellers successful is the fact that they don t try to do everything on their own. In order to sell at volume and make a profit, they know they need help. Sometimes, help comes in the form of software they use to keep track of what s been sold and what steps in a transaction need to be completed. Sometimes, they hire employees. But just as often, they know where to turn on the Internet. The following set of resources has been compiled from talking to PowerSellers featured in this and other books; these resources include web sites and other tools that can help any eBay member sell smarter and more efficiently, no matter what level they re at.
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The logical place to start, when it comes to finding out how to be a PowerSeller, is eBay itself. The following pages on eBay s voluminous web site will give you some good starting points.
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http://buy.ebay.com and https://ebay.admarketplace.net There are two different eBay Keywords pages, and each brings a different benefit to sellers. The first page (http://buy.ebay.com) gives you an alphabetical list of terms that members have searched for recently on eBay. If you include the same keywords in your descriptions, the chances of having your sales turn up in search results goes up. The other URL (https:// ebay.admarketplace.net) takes you to the eBay Keywords program, which lets you place bids on keywords; if you place the high bid and someone searches for your chosen word, an ad you create will appear at the top of the eBay search results. The ad can lead to your eBay Store.
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PowerSeller Information
http://pages.ebay.com/services/buyandsell/powerseller/ You ll find criteria for earning the PowerSeller designation, as well as benefits for being admitted to the program. You ll also find back issues of the eBay PowerSeller s newsletter. The back issues only go up to June 2002, but they still contain tips and articles that are relevant to anyone who wants to obtain the coveted PowerSeller designation.
What s Hot Lists
http://pages.ebay.com/sellercentral/whatshot.html eBay s Seller Central area (http://pages.ebay.com/sellercentral/) provides general information on best practices and news for eBay sellers.
Appendix A:
Web Resources for PowerSellers
Within this area, you ll find the What s Hot lists, which are of special interest to anyone who s looking to find merchandise to sell on the auction site. The Hot Items by Category hot lists are detailed reports on what s been selling best on eBay recently, arranged by category.
Software Tools
PowerSellers are independent by nature. The act of starting up a business on eBay is one they usually try to handle by themselves as much as possible. After a short time of juggling feedback, packing, and creating listings, they realize a software tool will help them work more efficiently and free up more time for the things that matter, such as customer service and sourcing merchandise. There are lots of companies that function as auction service providers; the following are a few examples used by some of the PowerSellers interviewed for this book.
Andale
http://www.andale.com Andale provides a variety of tools for listing sales and researching items to sell. One of the best is the Price Finder ($3.95 per month), which provides you with far more detailed sales reports than eBay s own Completed Items search. The basic version of the auction counters Andale provides is free. For hosting 3MB of images you ll only pay $3 per month.
buySAFE
http://www.buysafe.com buySAFE isn t a software tool for managing auctions, but it does provide auction sellers with a service. buySAFE s service is a seal of approval. buySAFE places the seal on the auction sales descriptions of sellers who meet the right qualifications for customer service and who pay a 1 percent fee to buySAFE for each completed transaction. In return, according to buySAFE, you get more bids for what you sell as well as higher sale prices.
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