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implementation requires an annual review for suitability, adequacy, and effectiveness of the corporate strategies, including Six Sigma. Finally, an independent review by a third party will ensure the integrity of the Six Sigma Business Scorecard.
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he Six Sigma Business Scorecard and the Business Performance Index (BPIn) establish a system of key measurements that can help businesses maximize their profitability. Utilizing the Six Sigma Business Scorecard for profitability requires an understanding the common measurements used in the business world today. The Dow Jones Industrial Average (the Dow) is a well-known business performance index that is influenced by the listed companies performance as well as the perception of its shareholders. In reality, the Dow represents the performance of sample companies that represent the U.S. stock market.
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Thirty companies listed in the Dow Jones Index, also known as the Dow 30, are shown in Figure 10-1. The companies represent 10 economic sectors, including the industrial, technology, telecom, financial, health care, and consumer sectors. Operationally, these companies can be grouped into fewer sectors, such as manufacturing (18 companies), service (4 companies), software (1 company), distribution (4 companies), and financial (3 companies).
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Copyright 2004 by The McGraw-Hill Companies, Inc. Click Here for Terms of Use.
CHAPTER TEN
Sector Basic materials Financial Telecom Industrial Industrial Financial Consumer, noncyclical Basic materials Consumer, cyclical Energy Industrial Consumer, cyclical Technology Consumer, cyclical Industrial Company Intel IBM International Paper Johnson & Johnson J.P. Morgan Chase McDonalds Merck & Co. Microsoft Corp. 3M Phillip Morris Proctor & Gamble SBC Communication United Technology Walt Disney Wal-Mart Sector Technology Technology Basic materials Health care Financial Consumer, cyclical Health care Technology Industrial Consumer, noncyclical Consumer, noncyclical Telecom Industrial Consumer, cyclical Consumer, cyclical
Company Alcoa American Express AT&T Boeing Caterpillar Citigroup Coca Cola Dupont Eastman Kodak Exxon General Electric General Motors Hewlett-Packard Home Depot Honeywell International
FIGURE 10-1.
Dow Jones Index companies.
Companies in different operational sectors have some assignable variations in their financial statements that reflect variations in their business operations. For example, distribution companies have a relatively high inventory cost, while companies in the financial sector have practically no inventory. In addition, because companies such as IBM and GE have both manufacturing and financial operations, their income statements and balance sheets reflect that dual nature.
PERFORMANCE AND PROFITABILITY
The purpose of analyzing the Dow 30 data is to understand the relationships between profitability and various reported measurements, and to understand variances in key measurements. The key measurements include
G G G G G G
Profits Sales Cost of goods sold Research and development Inventory Sales, general, and administration expenses
PERFORMANCE, PROFITABILITY, AND STANDARDS
G G G G G
Assets Long-term debt Shareholders equity Plant and equipment Retained earnings
These measurements reflect cost and revenue streams, key processes, and the main financial measurements that are used to report a business s performance. Using regression analysis, the effectiveness of these measurements was reviewed. Figure 10-2 summarizes these measurements for the Dow 30 companies. Exceptions in every measurement exist due to the nature of the business; however, the business model remains the same. For example, several large financial houses, such as Citigroup and J. P. Morgan Chase, show minimal expenses in the plant and equipment category. Microsoft has no debt. Several companies do not report itemized research and development expenses, even though almost every business conducts some research and development for new products or services. The Dow 30 measurements demonstrate that the average cost of goods sold (COGS) is about 57 percent of sales, the sales, general, and administration (SGA) expenses account for 15 percent of total sales, profitability is about 8 percent, and other expenses account for about 20 percent. The other expenses may include interest to serve loans, accrued employee benefits, and retained earnings.
Measurement Sales Cost of Goods Sold R&D Inventory SGA Expenses Profits Long-Term Debt Plant and Equipment Shareholders Equity Retained Earnings Total Assets
Dow 30 Average $58,114 33,044 2,045 4,928 8,977 4,350 16,015 19,226 25,167 22,505 $133,635
Low $13,234 3,455 203 105 1,276 1,204 0 1,903 2,894 3,484 $13,362
High $217,799 171,562 5,290 22,614 32,173 15,320 121,631 89,602 81,247 95,718 $1,051,450
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