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Re-creating Data Is Difficult and Costly
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Restoring data is much easier than re-creating it. Statistics show that over 80 percent of businesses that experience significant data loss never reopen their doors. Why is this a potentially disastrous event We already gave examples of why information is important. Anyone who has ever had to re-create information knows how difficult a task it is. I cringe at the thought of losing my grocery list. Imagine losing a day s worth of sales information from 20 stores! In some cases, the data can t be re-created, while in other cases, it can. In either situation, however, the process takes time and a lot of patience. The time itself is costly, because we all have more productive tasks to do than to redo something we have already completed. The difficulty and cost associated with re-creating information should provide strong motivation for protecting it.
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Downtime Is Expensive
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Businesses and consumers alike have become extremely dependent on computers. Even ordering a meal at a restaurant often depends on computer technology. The proliferation of new dot com companies and application service providers demonstrate this point. For these businesses, the machines are the product. The Dell Corporation website
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(www.dell.com) reports sales of more than $20 million per day on web-based orders. You can imagine what the downtime would cost if this system were unavailable for even a few minutes. Orders could not be placed (or might be lost), thereby causing lost revenue. Bad enough, but then consider secondary damages that could result due to customer frustration and a tarnished business reputation!
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Public Perception Can Make or Break Your Business
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Although public relations might not be the primary reason for why you want to protect your information, it should be considered an important factor, because your customers expect some assurances that they are safe doing business with you. The reasons for why they expect such assurances are obvious with respect to institutions such as banks and online trading services, but these expectations affect all companies to some degree. For example, how many times would you have to re-register your information on a company s website before you would give up and go to one of its competitor s sites If you re like me, the answer is not many. Often, companies that allow online retail sales come into the limelight when they have technical failures that prevent their customers from placing orders. This is especially true during times of high activity or when data loss prevents consumers from receiving the products they have purchased. Clearly, this is a situation that no company wants to be associated with. Finally, looking at all the potential problems related to the recent Y2K panic underscores the importance of computers in everything we do. People and businesses now rely more than ever on computers and the information they store. If they re unavailable, people will know about it and complain.
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THREATS TO YOUR DATA
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Some concepts related to data protection are quite obvious, but others may be less evident. For example, we re all very well aware of the effects of hardware failures. Whether it s a hard disk or a power supply, the failure of these parts can cause a lot of headaches. However, your information can be compromised in other, less obvious ways, and although you may not think of these breaches as readily as other failures, they are, in some cases, much more likely to occur. As an example, consider the chapter that I am now writing in Microsoft Word. I could easily lose all the information in this document simply by pressing CTRL-A (to select all the text), hitting the DELETE key (to delete it all), and then saving and closing the document. In this case, none of the standard recovery methods (the Windows Recycle Bin or the Microsoft Word Undo feature) would bring the information back. On a database server, it s even easier to wreak havoc. I could enter a SQL DELETE query (covered later in this book) and forget to enter a WHERE clause. This would delete all the information in one of my database tables, and it would be time to start digging out my backup tapes. From personal experience, I can attest to the fact that these scenarios are
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