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Back in 2000, ADC Telecommunications had two splits, one in February and another in October. The price surged to an effective $45 a share. That was a possible $5 per share gain on the second split, and a whopping $24 per share gain on the first split, way back in February of that year. But there was a problem. After the second split, the stock went into a steep dive that took it below $3 a share. It still lingered there in 2004. It s usually not the split that gets a company into trouble. More likely it s the reason for the split. If the company is trying to use the split to be positive in the face of forthcoming negative information, the positive spin doesn t hold up for long. Investors, whether professional or nonprofessional, will come to realize the truth of the situation and react accordingly by selling the stock.
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WHY COMPANIES HAVE STOCK SPLITS
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Ordinarily, the reason a company decides to split its stock is to make it more attractive for investors to purchase. The logic is that more people will buy the stock at $30 rather than $60. Obviously, as more people buy
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Buy the Stock That Splits
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the stock at the lower price, the stock will rise in price. The split makes the stock more affordable to individual investors. Whereas a $120 price might be too high for many, a $60 or even $30 price will get them to buy the stock. However, there is no assurance that stock will continue to rise in price after the split. Often, a stock price declines in price after a split, which can be true particularly if a stock splits more than once in a year. Another reason for a company to have a stock split is to make more shares available, thereby broadening its stockholder base. The stock becomes somewhat more marketable and liquid. Somehow, positive publicity also fits into the stock split scenario. A company might use a stock split announcement to soften the blow of some negative news. On the other side of that coin, a company might use other good news (positive earnings) to soften the blow of a reverse stock split (more on this below).
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NOT ALWAYS TWO FOR ONE
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Not all stocks split two for one. Some other frequent ratios for stock splits are three for one, three for two, and five for four. However, regardless of the ratio used, the stock price will decline, and the amount of shares outstanding will increase directly in proportion to the amount of the split. Splits do not give the investor something for nothing in terms of financial gain. Splits do not make a company better or more financially sound.
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A price can rise for many reasons, due to pressure from one fact or several factors combined. There are still novice investors who don t realize the price is adjusted to the split. Brokers often hear the confused and complaining phone calls asking what made the price drop so suddenly, especially on a three-for-one split. Though this group is small, it s part of the picture. Speculators buy either before or soon after an announcement because they believe the price will rise. These short-term traders pick an early exit price at which they will take profits. Their actions account for much of the price weakness that appears shortly after many splits, where they sell. Investors in general still believe the publicity that a stock split is good news for a company. Although the stock does become more affordable for the individual investor, a forward split does nothing to add real value to a company.
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PART III Strategy
REVERSE STOCK SPLIT
One of the primary reasons for the forward split of a stock is to lower the price. The opposite of a forward split, the purpose of a reverse stock split, is to raise the market price. Companies believe that raising a price will make the stock more attractive for trading. Commonly, reverse splits are one for three, one for 10, or one for 20, but they can be any quantity. In the one-for-10 situation, one share of the new stock is received by the shareholder for every 10 shares owned. Instead of having the original amount of, say, 100 shares, an investor ends up with 10 shares, but the new price is 10 times higher. Reverse splits are often considered a death knell for a company, but that is not always the case. Some companies reorganize and pull themselves together to become successful. One of the major difficulties is the selling by disappointed investors. Even though the reverse split significantly increases the market price, active selling frequently hammers it back down. To counteract this tendency, companies will sometimes try to time a reverse split announcement to coincide with good news. A positive earnings report, followed by an, Oh, by the way, we re reverse splitting one for three, can stop some of the shareholders from leaving.
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