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Introduction The Medium
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What Is Streaming Media A New Distribution Channel No More Downloads Audio/Visual Web Stuff Web Radio Video on Demand Distance Learning Synchronized Multimedia Simulcast Mobile Streaming Media Streaming Chat Corporate Communications Streaming Cameras Special Interest TV Streaming Media and e-Commerce Independent Film Making D-Cinema High-Definition Streaming Time Shifting and Live Pause Streaming and Advertising Interactive Tutorials
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Information Blitzes and Search Randomizers Streaming from DVD (WebDVD) How Does Streaming Media Work Compression Bandwidth Pipes The Personal Computer and Streaming Media Players Microsoft Windows Media Technologies QuickTime and Sorenson MPEG-4 Content Delivery Networks Edge Servers Quality of Service Real Video and Real Audio Streaming Media Servers Multicasting Audio and Video Cleaning Synchronized Multimedia Peer-to-Peer Replication Rights Management Other Things That Go Stream In the Night Why Was Streaming Media Invented Corporate Communications WANs Are Cheaper than Airlines Distance Learning and Interactive Learning IPTV Microsoft Video for Windows Microsoft NetShow Real Audio Liquid Audio How It Panned Out Why Is Streaming Media Better Better Than Text On-Demand Viewing A Universe of Choice Global and General Wide Reach Interactivity Enriched User Experiences Targeted Advertising
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Contents
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Immediately Measurable Response Enhanced E-commerce Mobile and Portable Distribution Content Production Costs Democracy and Media Control Setting the Agenda Encryption The Joys of Unregulated Media Play It Again, Sam Searching and Filtering Copyrights Rule Fingerprinting and Watermarking Archiving Using Metadata Simulcast Synchronized Multimedia Standards Conversions Obsolete Information Density Tracing Sources Trust Networks Viewer Reviewers Not Dictation The Return of Community Everyone Is Beautiful Avatars Content is King Who Is Driving Streaming Media s Innovation Microsoft Real Networks and Intel Architecture Labs Apple Sorenson The Moving Picture Experts Group Other Vendors Research What s Wrong with Streaming Media Audience Critical Mass Profitable Business Models Ubiquitous Broadband Networks Standards and Lack of Adherence to Them Quality of Video Service/ Quality of Experience Quality of Network Service Receivers and Players
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Content Providers Where Are the Big Names Fresh Searches Web Publishing Issues Mobile Networks and Devices Cost-Effective Content Production A Killer Application When Will Streaming Media Be Ready for Prime Time Broadband Penetration The Fight for Rights Digital Rights Management Mobile Media Appliances and Receivers Finding a Killer Application When Standards Prevail Sound Business Models Media Search Engines Fast Seeking Support
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The Audience
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Who Will Watch Demographics The Multitasking Viewer Values Expectations of the Media Community Spirit The Need for Speed Expectations of Search Relevance The Need to Contribute and Interact Respect for Digital Rights Peer-to-Peer (P2P) Streaming Networks Protection from Perversion Silver Surfers Serious Business Learners How Will We Watch Streaming Media The PC Platform Set-Top Boxes and Beyond Mobile PDA and Web Tablets In the Car In Public Places At the D-Cinema
Contents
On the Fridge Around the House Surveillance Centers When Will We Watch The Competition for Attention Time Is Precious Saving Time Every Business Is in Show Business Getting What You Need When You Don t Know When You Want to Know More Anywhere Anytime The Simulcast Experience Personal Streaming Universes Why Watch Streaming Media Better Than Books Fast Variety Whenever You Want A Personal Information Shadow Video Beats Text Informative and Interactive The Best Mentors The Best Salesmen Body Language Intimate Connections Natural Modes of Thought What Will We Watch Hyper News Effective Education Help at Hand Love Interactions Immersive Entertainment D-Features Video Instant Messaging and Mail Special-Interest Magazine Shows Archives and Vaults Streaming Auctions Fly-By, Walkthrough Streaming Extreme Retailing and E-Commerce Honey, I Shrunk the Children
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