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ment is designed for live television production. This means it produces images and sounds that are far too high in quality to be economical for streaming, with a price tag to match. The available equipment is overdesigned and is overkill for streaming media production. Multi-skilling is another necessary step in lowering the costs of media production. There are often problems with asking a production crew member to do things not normally in his or her job description, both from a union point of view and because production staff ought to be paid fairly, not taken on as juniors and then asked to do more senior tasks. However, some flexibility is needed, so that production crews can do more with fewer people. The more that people who aren t media professionals become involved in desktop media production, the more they will need to understand the essential fundamentals of audiovisual communications. Just as when creating a PowerPoint presentation, it is important to understand how to tell the story in an engaging and exciting way, with enough structure apparent to ensure the audience gets the point. It is even more important to understand the grammar of motion pictures and sound to make good streaming media presentations, cost effectively. If the person creating the programming takes fewer missteps and can work quickly, without the need for major revisions and iterations, this will also drive the cost of streaming media production down. Education in visual communications is therefore an essential element in enabling cost-effective streaming media production. Streaming media can be and is successfully produced with nothing more than a camera and a laptop computer. In many cases, the footage can be downloaded into the laptop, edited, and encoded for streaming in the back of the car as the crew is returning from a shoot. This rapid turnaround time, coupled with low production costs, gives the production company an added advantage, since it can often scoop the major television networks.
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The streaming media industry is still searching for a killer application. Arguments rage about whether it will be video on demand, video conference calling from wherever you happen to be, keeping track of your children, teenagers using it to flirt, shopping in virtual showrooms, or a plethora of other possibilities. Nobody knows what will cause sudden and widespread adoption of streaming media technology, or if in fact it
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will be one killer application or many. What is clear is that desktop killer applications will not necessarily be the same as mobile killer applications. Many technologists believe that pervasive computing is inevitable and will necessarily include streaming media as a first-class data type. The factors that will drive the next killer application will be consumer desire for immediacy and a high level of individualization, both of which present significant challenges for system operators. Personal relevance is the issue. Designers need to observe the daily lives of their customers. In real life, people like devices that can easily do the most basic things. All some people want is a time management system that organizes information from incoming phone calls, media streams, text messages, etc. into a wireless schedule. To quote Nokia s manager of product launches, Scott Gaines, The killer app is you.
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This section attempts to extrapolate from the current state of streaming media technology to a time when the system will be ready for mainstream adoption by the majority of people. Like all exercises in crystal ball gazing, the number of variables is enormous. The economic landscape was being radically redrawn immediately following the infamous dot-com crash of 2001. Many streaming media companies were badly affected by the fallout, as investor confidence in technology stocks evaporated almost overnight. Following the atrocities of September 11, 2001, economic conditions worsened markedly. The United States officially entered recession, with a general economic slowdown in the US significantly affecting the global economy. After years of propping up moribund industries, the Japanese economy also struggled with its almost bankrupt financial system and spectacular government debt. Intended to stimulate the Japanese economy, but failing to have any noticeable effect on general consumer confidence, government spending was directed mostly into construction projects to build bridges to nowhere, but not into the development of a broadband network infrastructure. Toward the end of 2001, the South African economy also teetered precariously, under the weight of the unchecked AIDS epidemic throughout the African subcontinent and much political instability,
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