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virtual project plan, any time of the day or night. No current desktop project planning system can do that. No paper-based project planning system offers the same level of portability or integration of media types. Streaming media technology could therefore revolutionize the way projects are planned and executed, matching project-planning methods to our natural and instinctive ways of getting things done. The result would be greater effectiveness at moving plans along and hence greater productivity. This is one of the less-considered ways in which streaming media technology will one day make obvious returns on investment. It should never be forgotten that video is an extremely potent messenger. Video can inspire creativity in others simply because it is video. This is the reason why advertising on television commands a premium. This is why instructional videos outsell paper-based versions, particularly in musical instruction, where a virtuoso can be enlisted to present the material, inspiring as well as demonstrating. The power of the visual image is the reason why Hollywood films can so profoundly affect the emotions of audiences worldwide. Streaming media, for the first time, brings together the power of audiovisual communications and a universal and relatively cheap distribution channel, putting the power of that medium into the hands of anyone with the means and will to use it. We will watch and use streaming media simply because other ways of communicating will seem impoverished and unsatisfactory by comparison.
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This chapter will talk about some of the unique forms of entertainment and other experiences that content providers will be able to create with streaming media. Obvious things include video on demand, movie rentals, digital music, television shows repurposed for the Web, corporate communications from businesses to consumers, streaming ads, home encyclopedias and Internet radio. All of these have already been done to some degree. However, the aim here is to talk about styles of streaming programming not yet widely available, which stretch the capabilities of the medium. Streaming media is concerned with immersion, interactivity, personal relevance, information density, individualization, richness, and reach. More than any other medium yet invented, streaming media allows program makers to achieve those aims to a greater degree than was ever possible before.
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With streaming media, news production can be revolutionized. Streaming news stories can contain sidebar links or even links embedded within the video itself, allowing the viewer to jump from story to story, perhaps following a series of successive reports back in time, to see how related events unfolded: news with hindsight. Background stories can also be traced, as can sidebar stories to explain particular issues of relevance to the main featured report. What many news sites, like http://news.bbc.co.uk already do with text and graphics, could readily be achieved with television-quality broadband streaming media content. In fact, viewers bent on checking the veracity of a report could potentially refer to the original camera reels from which various news items were edited, cross-matching these with other camera reels with the same timecode and geographic location metadata stamps. Media management systems, which are increasingly finding application in television news production, make this possible. Taking news reporting one step further, it is possible to check the track record and credentials of a reporter, simply by pulling up the relevant resume and a list of previous reports. With this information, we can build up a list of reporters whose editorial commentary we trust. For example, I think the reporter John Pilger, famous or infamous for his expos of what was occurring in East Timor, uses overly emotive language and imagery in his reporting, yet often reveals grains of uncomfortable and not widely reported truth. I only have this opinion because of background reading I have done on him and the subjects he reports on. With streaming media, this additional information could be presented as hyperlinks for me to follow. Spokesmen who appear on camera could similarly have their potted history available as a sidebar for viewers, revealing their affiliations and financial interests, for example. In the UK, the BBC s flagship news magazine program, Panorama, recently posted a Web site, accompanying their report entitled Under the Skin, listing the criminal records and links to organized football violence of senior members of a militant far right-wing political party. The party s spokespeople were trying to create a cleaner media image, in order to appeal to more moderate voters. However, the background information provided on the Web site stripped bare the deception, in greater detail than could be achieved with 50 minutes of video alone. Just as it is possible for audience members in a live studio debate to pose questions directly to panelists, interviewees, and reporters, so it
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