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find out more about one of the products on screen. Rather than interrupt the program for everyone watching, the information could be presented to dad as an audio voiceover in his headphones. Advertising could also be designed to allow the viewer to ask to tell me more. For example, the normal running time of a streaming ad might be fifteen seconds. However, if you click on options presented on screen during the ad, it may add another fifteen seconds of additional information, but only if you ask for it. Indeed, the viewer might ask for more information again and be directed to a large and detailed Web site, rich in video of other aspects of the product of interest, or else be connected to a live sales representative. In this way, advertising becomes entertainment and information, allowing the motivated consumer to explore the offering advertised in his or her own way and at his or her own pace. The more entertaining the advertising material, the more likely the advertiser is to hijack viewers from the content they were watching into watching their particular sales pitch. Traditional broadcast television is experimenting with these new modes of advertising. The Advanced Television Enhancement Forum s (ATVEF) technology, for example, allows many of these types of advertising to be realized, with the data needed to render the ads on the settop box carried in the vertical interval of the television signal and with the back channel consisting of a modem connected to a phone line. These solutions (there are many proprietary technologies for interactive television) suffer from severe technical limitations imposed by the bandwidth made available for enhanced program features in the standardized digital television stream, the multicast nature of DTV, the limited bandwidth of the back channel, and the lack of processing power and memory afforded by the current crop of set-top boxes. In the long run, these television enhancement technologies are merely transitional. With a broadband Internet connection to transport the same media types, much richer and more personalized enhancement data can be delivered along with the video. The future for enhanced video viewing is not in continuing to extend and milk digital television transmission standards (DTV) for additional bandwidth, it is in embracing broadband Internet delivery. Unfortunately, at the time this was written, desktop streaming solutions were not satisfactory to advertisers either. Leaving aside the fact that most Internet-delivered streaming is viewed in the less-than-satisfactory presentation environment of the desktop PC monitor, current media players are almost incapable of butting together two media streams and presenting the join to the viewer seamlessly. This is a prerequisite of advertisers. Today, most media players switching streams
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Streaming media, as we have previously noted, is a great aid to distance learning. However, it has certain characteristics which make it especially good for interactive training. Tutorials that help you study are easily realized with streaming media technology. Writing effective interactive tutorials with streaming media places new demands on program producers. The following scenario might be a typical application. A world expert gives a lecture on a topic of interest. You, the student, are tested throughout the lecture, to aid in retention of information. At the end of the lecture, or at a later date, the same media package can ask review questions, automatically reiterating the piece of information that you didn t retain, should your answers to the review questions reveal a gap in your understanding. During the lecture, you can pause and ask for more detail on particular issues, or skip over parts of the lecture in which you have already established confidence. Indeed, if the sidebar information appeals, you may explore that information for a while, following links to more detailed information, before returning to the main lecture. In this way, the lecture can also be a tutorial and examination in one, with the feel of being more like a discussion with a world expert, than a dryly delivered, dogmatic, didactic lecture. Parts of the streaming tutorial can be synchronized with other applications or media, to illustrate the concepts under discussion more richly and thus assist the student in assimilating the knowledge. If there is a live lecture in progress, individual students can pose questions directly to the expert, redirecting the flow of the lesson in order to get the information required. Live lectures and tutorials can, of course, be recorded for later on-demand viewing, or even appended over time, as interesting questions are posed by successive students. The interactive tutorial realized with streaming media technology can grade students as they go. It can allow students to bookmark topics for
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