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store inventory with incredibly cheap listing fees: just 3 cents for a monthlong listing (2 cents for the listing and an extra penny gets you a gallery picture). Once your store is set up, you re automatically given the option to create a store listing in the listing format section of the eBay sell form. (We discuss store and auction cross-pollination strategies in 5.)
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Note: The Final Value Fees that eBay charges for sales from your store
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listings are slightly higher than the Final Value Fees for auctions, Buy-ItNow, and regular fixed-price format listings. Even with this higher Final Value Fee, the value for store listings still holds great profit potential. For more information on the stores fee structure, go to http://pages.ebay .com/Storefronts/pricing.html.
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Another benefit of store inventory is longer durations for your listings. Choose from 30-, 60-, 90-, or 120-day listings, or choose the GTC (Good Til Cancelled) option, which automatically relists your merchandise in 30-day increments until it sells (or until you cancel the listing). Automating this listing function can be a terrific time-saver. An extra perk to the eBay Store listing is that you can list multiple quantities or SKUs for the same price as listing just one item. With regular eBay listings, your Insertion fees are multiplied by the total quantity offered for sale. With the store listings, you can list up to 10,000 units of a single item all for just 3 cents a month. Do the math: This has incredible potential to save you a bundle in listing fees. Used with the GTC feature, your listing will automatically renew until all of the quantity has been sold.
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One major caveat to the cheap listing fees and longer durations is that store listings do not appear in general keyword searches of the eBay site. However, when a search results in less than 20 items from regular eBay listings, eBay will add to the general search results up to 30 listings from various eBay Stores. To avoid these or similar problems associated with searches, you ll need to drive traffic to your eBay Store. Driving buyers to your eBay Store is the key factor in your store s success and profitability.
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It is not enough just to open an eBay Store, stock it with merchandise, and then sit back and hope that your merchandise sells. You have to promote, promote, and then promote some more. Fortunately, you can use a few tips, tricks, and tools to make this easy.
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eBay provides every store subscriber with cross-promotion boxes that display up to 12 additional items you currently have for sale. (Items are pictured four-at-a-time in the display box with a scroll bar for viewers to use to see additional items.) This box encourages interested buyers to browse your other listings and can increase your sales dramatically. It s added automatically to every item listing page, as well as the bid confirmation and purchase confirmation pages that your customers view when they make a purchase. Figure 2-6 shows a sample of the eBay cross-promotion box.
Figure 2-6 The cross-promotion box is automatically added to every listing created by eBay Stores subscribers.
The cross-promotion tool can be customized in a variety of ways. 5 discusses ways to use this tool to increase its promotional and sales potential.
Tip: By default, the cross-promotion box appears with a yellow border.
However, you can customize the appearance of your cross-promotion box to match the branded color theme of your eBay Store. From your Manage Your Store page, click the Customize Cross-Promotion display link to change your settings.
Promotional Boxes
eBay offers store sellers the ability to create customized promotional boxes. These are easy to create and work well for featuring a new product or advertising specials such as free shipping promotions or blowout sales. However, if you have more than one eBay Store (many eBayers do this to sell in
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