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This cool little sales reporting tool is offered free to eBay Stores subscribers (a $4.99 per month value). The report includes the following information: Total sales Your successful listings Average sale price Detailed summary of eBay and PayPal fees and credits Sales by category Sales by selling format Sales by ending time, ending day, and listing duration Unpaid item activity
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Use the information from Sales Reports Plus to help make wise decisions about the merchandise you carry (and merchandise that should be discontinued), product positioning and pricing, the best listing formats for different goods, and the best times to end your auctions to maximize bidding activity.
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Featured and Anchor Store subscribers are given the added reporting benefit of comparing their own sales data with that of the general eBay marketplace sales statistics for the categories in which they sell. This is important information to help you benchmark your own success against that of your competitors.
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eBay also offers a free service to eBay Stores and Selling Manager Pro subscribers that allows you to export your sales data directly to QuickBooks accounting software. Designed to work seamlessly, even with existing QuickBooks setups, this handy tool can save you tons of time doing data entry for your bookkeeping. For more information, go to http://pages.ebay.com/ accountingassistant/.
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A few extra tools should be mentioned that help you save money on your operational costs, boost your sales, and cement your status as a reputable eBay seller. They include the eBay Stores Referral Credit program, eBay Keyword Campaigns, and SquareTrade. Lastly, if you operate a Web site outside of eBay, we will discuss a few nifty services that help you integrate your eBay sales with your other e-commerce ventures.
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eBay Store subscribers have the opportunity to qualify for 75 percent off the Final Value Fees for sales from their store inventory for promoting their store outside of eBay. The Store Referral Credit is applied when buyers link directly to your eBay Store or a specific store listing from outside eBay and purchase the item. This is where it quite literally pays to promote your eBay Store through direct e-mail marketing efforts and plastering your URL everywhere. Your search engine optimization efforts that bring customers to your eBay Store from Google, Yahoo!, and other search engines will also yield 75 percent off the Final Value Fees for resulting store inventory sales. For more information on maximizing your Final Value Fees savings through this program, visit http://pages.ebay.com/help/specialtysites/referralcredit-faq.html.
Tip: Remember the earlier suggestion to register your domain name and
automatically redirect your traffic to your eBay Store Sales resulting from those redirects qualify for the Store Referral Credit, too.
eBay Keywords
The eBay Keywords program helps you market your products specifically to those who are searching for your goods on eBay. Who better to focus your advertising efforts than someone seeking the exact product you sell You can also use the eBay Keywords program for general advertisement of your eBay Store. The program creates banner ads or text boxes that appear at the top of the screen above the search results for any given keyword search on eBay. Sellers set their own cost-per-click (CPC) pricing and pay only when a browser clicks their banner or text box advertisement. The ads are placed in a rotating order sellers who set the highest CPC prices receive priority visibility and increased frequency of their ads. The program also provides keyword management tools that allow sellers to create their own keyword campaigns with a variety of keywords associated with a certain product. These tools also help sellers track the success of campaigns and manage keyword budgets.
Note: eBay Featured and Anchor Stores subscribers receive a monthly budget to spend on Keywords campaigns as part of their monthly eBay Stores fees. As of this writing, featured subscribers receive $30 and Anchor Stores receive $100 toward the Keywords program each month. This is essentially free advertising money; use it to your advantage!
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