A complete explanation of the eBay Keywords program is available at http://www.ebaykeywords.com. in Software

Drawing QR Code in Software A complete explanation of the eBay Keywords program is available at http://www.ebaykeywords.com.

A complete explanation of the eBay Keywords program is available at http://www.ebaykeywords.com.
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Tip: Although eBay spends a great deal of money buying keywords for their
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sellers, you can take it a step further by buying your own pay-per-click ad words on Google, Yahoo!, MSN, and other search engines. These operate similarly to the eBay Keywords program. Although more expensive, they reach well beyond the parameters of eBay-only searches and can bring new customers to your eBay Store. The added bonus of buying your own ad words is that browsers link directly to your eBay Store, instead of to a list of eBay search results that also includes your competitors goods.
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SquareTrade
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SquareTrade is an independent seller verification and dispute mediation provider used by many trusted eBay sellers. By enrolling in the SquareTrade program, sellers agree to maintain a high standard of selling practices, including fair pricing, accurate item descriptions, and honorable customer service policies. They also submit for verification their identity, business name, and
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business address. In exchange, they may display the SquareTrade seal on their eBay listings, indicating to potential buyers that they are worthy of trust. SquareTrade also assists in resolving problematic transactions. They employ professional mediators who negotiate solutions between sellers and buyers, resulting in satisfied customers and even the removal of negative feedback. Additional information and monthly pricing structure is available at http://www.squaretrade.com.
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Coordinate eBay with Your Own Web Site
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Sellers with Web sites outside eBay can use the eBay s Merchant Kit (at http://pages.ebay.com/api/merchantkit.html) to help drive traffic from their Web site to their eBay sales. The kit provides easy-to-use HTML snippets to plug into the Web site code to insert all your current eBay listings automatically. The Merchant Kit includes customizing options to change the organization and appearance of the inserted eBay listing links. Of course, links resulting in the sale of goods from your eBay Store will qualify for the Store Referral Credit.
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Use Third-Party Products for Complete E-Commerce Solutions
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Many third-party developers offer fully customized e-commerce solutions that integrate easily with eBay sales. Services such as Kurant StoreSense, GoDaddy, ChannelAdvisor, and Marketworks assist businesses with Web development, marketing, inventory management, shopping cart, and checkout features. Sellers maximize the advantages of selling via many channels by having an outside Web site. One advantage is to use the shopping cart feature of their off-eBay Web site as a checkout for eBay sales, allowing them to up-sell additional goods to their customers without incurring additional eBay fees. While these services come with heavy price tags, they are definitely the next level in e-commerce for the serious seller.
Note: eBay s summer 2005 introduction of ProStores aims to bring addi-
tional scalability to eBay businesses. With four levels of online storefronts, ProStores offers users advanced solutions for their e-commerce presence. These store levels include many customizable features, including shopping carts, real-time secure credit card processing, management of unlimited SKUs, integrated shipping (USPS, UPS, FedEx, and Canadian Post), a virtual inventory system, and advanced marketing and retention capabilities. Keep your eye on the eBay announcements boards so you ll know when the new program is rolled out.
Decisions, Decisions: The Best Tools for You
More and more private developers are building seamlessly integrated applications for eBay since eBay recently opened up its application and data structures to third parties. As a result, the number of programs available will skyrocket. Plus, the level of sophistication and specialization of these products will be out of this world. That s both good and bad news. On the bright side, you ll see more and more applications that provide very specific value to your eBay selling methods. You ll be able to work faster, smarter, and more cost effectively by customizing a killer toolset for your own unique practices and business style. On the murkier side, you ll have to wade through a bunch of applications that may or may not do what you want. You ll have to rely on the eBay community and your business acumen to clear the confusion. Think about it. You already have a lot of choices that must be made with the applications that exist. That s why you ll need to choose wisely (now and in the future). Ultimately your decisions about what to use will come down to some sort of cost and productivity analysis. You ll want to hit on some perennially important questions as you make evaluations, including these: How much time will the tool save you Will it make you more money And can you quantify that Will you be able to reduce overhead (employees, services, space, sourcing costs, and so on) Fortunately, we ve got some great resources that will help you decide. The following Web sites offer an incredibly comprehensive mix of product reviews, timely articles, detailed recommendations by industry and application, insider information, user forums, tools, and much more. Take it from us these sites go deep. Spend some time at each and bookmark them all so you ll have a place to go when you need advice or direction: Auctionbytes.com AuctionSoftwareReview.com eCommerce-Guide.com You also want to pay attention to eBay s Certified Provider Program. You can keep up with what s new by visiting http://developer.ebay.com/ certifiedprovider from time to time. All the certified products are cataloged here, and multimedia presentations give you an in-depth look into how each of the software and services offerings work.
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