progress bar code in vb.net 2008 Putting a Face on Your eBay Brand in Software

Printer QR Code JIS X 0510 in Software Putting a Face on Your eBay Brand

Putting a Face on Your eBay Brand
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description, the text content of your eBay Store, or in e-mail. Unless the viewer s computer has the same font installed, the viewer won t see your text as you see it on your screen. This is why most Web sites (including eBay) limit their fonts to four of the most common typefaces: Times New Roman, Verdana, Arial, and Helvetica. That s not to say that you should limit your font choice to one of these four ubiquitous fonts. (The printed world would be a visually boring place if that were the case!) Just bear in mind that if you use an uncommon font for your logo, you ll need to convert it to a graphics file (.jpg or .gif) for use on the Web. You can still use your signature font for printed materials, but you ll need to choose one of the four common fonts mentioned in the previous paragraph for the text of your eBay listings, e-mail text, or any other Web application. We ll discuss this idea in further detail as the chapter progresses.
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Color and Your eBay Brand
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Color can be a fun, easy, and effective way to build your eBay graphic identity. Large retailers and corporations use the power of color to convey brand messages. Think of Tiffany s robin s egg blue gift boxes and shopping bags, or the UPS brown logo, brown packaging, brown vans, and brown uniforms. Even the UPS slogan What can Brown do for you incorporates the colorful brand message. Have you ever made the mistake of going shopping at Target wearing khaki pants and a red t-shirt The other customers flog you with questions and requests for price checks because they ve come to associate that color combination with Target and its employees. Different colors are associated with distinct emotional connections. Use them to cultivate your eBay brand. Color associations include, but certainly aren t limited to, the following: Green Calming, environmentally friendly (Simple Green cleaning products) Red Intense, exciting (Red Envelope gifts, Red Hot Chili Peppers band) Blue Businesslike, contemplative (IBM Big Blue, Miles Davis s album Kind of Blue ) Purple Mysterious, regal (musician Prince, the L.A. Lakers) Pink Femininity, innocence (Victoria s Secret, Johnson s Baby Lotion) Yellow Joyful, cheerful (Curious George books, rubber duckies) Orange Energetic, industrial (the Home Depot logo, men at work signs) Ask yourself, If my business were a color, what color would it be Yes, it does sound a little new agey, but by listing colors, you can make a color association that clicks with you and might make sense to your customers.
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If you take the time to discover a color, or a scheme of complementary colors, that works for your business and its identity, you ll be able to incorporate this color into many aspects of your eBay business. It s a great way to add continuity to the design of your logo, the Web design of your eBay listings and store, printed items, packaging considerations, and more. It s also important to remember not to go overboard with the use of color. Think of a bride planning her wedding and choosing her signature color. We ve all been to weddings where the color theme is completely overdone: pink flowers, pink decorations, pink tablecloths and napkins, and those poor bridesmaids doused in pink from head to toe. However, if you choose the right color and use a little bit of restraint, adding it as design flourishes throughout your business, you ll create a theme that your customers can identify and appreciate. Color creates a visual-emotional cue that they ll come to associate with your business and your products. It strengthens your brand, inspires customers confidence, and reinforces that emotional cue when they return as repeat customers.
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