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Many sellers are so devoted to cultivating their online presence that they employ professionals to develop truly customized eBay Storefront interfaces and listing templates. Several of the third-party listing management services discussed in 2 offer customized Web design services as part of their packages. (See the eBay Certified Provider page at http://developer.ebay.com/ certifiedprovider for more detailed information.) One recommended site is http://www.elance.com. This site allows you to place a free request for a variety of professional services and professional designers will bid on the project. In addition, many Web designers create custom design packages for eBay sellers. You can find a list of links to designers-for-hire under the Web Design & Development category on the eBay Professional Services Page located at http://pages.ebay.com/business_services. In 1, we showed an example of eBay Store design of the 2004 Best of Stores winner, Frenchy Bee. This is the perfect example of an eBay seller who has developed an eBay Store with an integrated listing template design that truly captures the brand essence of the business. The winning store design was created by eBay design gurus, The Pix Clinic. They understand the importance of building an eBay brand and have developed a personality package a combination of design services that help eBay sellers build their brand. For more information, visit http://www.pixclinic.com. Naturally, custom Web-design services come at a price. However, there s no need to fret if professional design services aren t within your reach. The HTML editing and template tools offered by eBay and other third-party
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Putting a Face on Your eBay Brand
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services are so flexible and powerful that anyone can create a professionallooking online selling presence. These tools come at very reasonable prices, and some are even free, so you can do it yourself at a fraction of the cost of professional Web designers fees. Whether you choose to have a designer create custom templates or you do it yourself with existing templates on eBay, you can maximize the visual impact of your eBay presence. We ll show you how.
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Web usability is a fairly new catch phrase in the design world that refers to measuring the quality of a visitor s experience on a particular Web site, including your eBay listings and Store. Usability addresses questions about how easily the visitor can find the information she is seeking and how pleasant her experience is on the site. It is the study of Web aesthetics, navigation, and accessibility of information. We ve all suffered through Web sites with poor usability. They are riddled with pop-ups, advertisements, difficult to read text, obnoxious graphics, illogical organization, and worse. The result of this poor usability is wasted time and intense frustration. We quickly click away to another site, never to return. As the Web continues to grow, its users are becoming more sophisticated by the moment. Most users have an extremely low tolerance for poor design. Your customers know good Web design when they see it, and it s important that you give it to them. Good usability design lends your business the mark of professionalism and distinguishes you from competitors.
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We ve established the importance of continuity with your graphic identity your eBay brand is strengthened if you create your online presence with the same sort of consistency. In this section, we discuss what constitutes good Web design and uncover many tips and tricks of professional Web designers that you can use in your own listings and eBay Store. As you read through this section, consider the ways that you can create an ongoing visual theme that represents your brand identity. We ll begin this discussion on creating a visual message in your eBay listings, but the same
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visual theme ties into the design of your eBay Store. The colors, typeface, backgrounds, borders, and overall style you choose should be the same in all of your listings and eBay Store. We ll also discuss ways to insert your logo at every opportune moment to drive home a solid branding message to your online visitors.
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