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Tips on Effective Digital Photography
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Volumes have been written on effective digital photography techniques for eBay listings. For the purposes of brevity, we re including a few of the most essential tips for winning images: Create a photo staging area with a solid-colored background and foreground. A wrinkle-free, solid color bed sheet spread between two chairs works great. Use good lighting. Natural light works well, or use two clip lights (covered with tracing paper to reduce reflections) and angle them on either side of your object for a shadow-free image. Get in close to your object so that it fills most of the camera s frame. Too much blank space around your object makes it appear small. Take images of different angles and views of your object, and take several shots from each angle so you ll have a variety of pictures from which to choose. It s much easier to delete extra image files than to have to go back and photograph again. Use the macro lens on your camera to capture small details and use a tripod or a very steady hand to keep a tight focus. Use image-editing software to crop, rotate, and resize your images. (We mentioned several inexpensive image-editing software options in 2.)
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Putting a Face on Your eBay Brand
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Reduce image sizes to under 50K for quick downloads. Your image width should be no more than 500 pixels, and 72 dpi is optimum resolution for Web viewing. Higher resolutions do not yield better images on screen, and lower resolutions become too pixilated. (Most digital cameras automatically shoot in 72 dpi, but if you use a scanner for flat objects, be sure to change your dpi capture setting.) Buyers prefer multiple views of an item. Give them shots from all sides, as well as close-ups and detail photos. As discussed in 2, invest in a flat-rate image hosting service so you ll feel free to post multiple images for each listing without worrying about extra fees. Use your photos to reinforce your brand and graphic identity. Keep a consistent look of lighting, staging, composition, and background for the images of everything you sell. Choose a background for your photos that will complement the HTML background you ve chosen for your item listing. If you feel that your digital photography skills need further improvement, consult one of the many nuts-and-bolts type eBay instruction books on the market that offer elaborate photography tips. Dennis Prince s How to Sell Anything on eBay . . . and Make a Fortune! (McGraw-Hill, 2003) has a great chapter on the nuances of digital photography.
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A few easy tricks make your item listing text easier to read and more visually appealing to your customers. First, use headlines and subheads to highlight important features and break up sections of your text. Create an item headline in larger, boldface type at the top of every item description. A headline is great for repeating the information in the item s title, without the usual abbreviations and 55-character limitation. The headline reminds the viewer exactly what they re looking at, and helps keep all of the item s pertinent information within a single screen view. If you look back again at the screenshot in Figure 3-4, you ll notice that the seller utilized this headlining technique. You can also use subheads to highlight additional information. They can appear under a headline at the top of the page to draw the viewer s attention to other key features of the item for sale. You can also create subheads to designate different sections of your item description, such as Conditions of Sale
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or Shipping Information. 4 discusses headlines and subheads as a means of marketing your product with effective copywriting.
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