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you don t have a description. If you re selling a service such as a typing course, translation services, or an educational kit list all the deliverables and supporting materials in great detail. Consultations, guidelines, PDF files, and even books might
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accompany your service. The more you tell, the more you sell. That s a clich for a reason.
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The ads that tell the largest number of facts about the product are the ads that make the most sales.
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Once you have your facts together, you can move on to more creative business.
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A stilted, canned speech is boring. So is a bland, paint-by-number eBay description. Check out this description of a mechanical pencil set (exactly as it appeared on eBay): Vintage parker VP* fountain pen and mechanical pencil set in flip top box - parker VP* very personal pen and mechanical pencil and are color blue with satin/brushed metal caps with gold color pocket clips - nib say s parker u.s.a. 14k say s 65 on back side - nib turns and is adjustable - cap say s parker vp parker made in u.s.a. (and has a oblong circle with a arrow through it). Your goal is to avoid this kind of approach, and write as if you re conversing around the water cooler, campfire, martini lounge, or dinner table. If you write like you speak, you re way ahead of the game. Many of us, however, were cowed by tweed-clad English teachers and encouraged to write fancy. We were taught that big words convey a wide array of nuance and feeling, that a rich vocabulary is one of the keys to the inner circles of prep school elitism, that each sentence must be agonized over. In fact, the opposite is true. Numerous studies show that short words and sentences (in speech and writing) leave an impression of intelligence on the recipient of the ideas. One way to achieve a simple, conversational tone is to pretend that you re writing a personal note or an e-mail to a friend about a cool product you ve found. The method produces familiar, respectful, honest, and exaggerationfree results. Here s a good example: This bike was received as a trade-in at our shop. Even though it is a 99, it probably has less than 100 miles on it and was just an expensive garage ornament. In short, this bike is MINT!!
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This bike is in awesome shape both mechanically and cosmetically. The Easton Elite 7005 Aluminum main frame is still shining beautifully with no major scratches. There is the odd small nick on it from rare use but other than that it is just like new. There isn t even any noticeable cable rub anywhere to be seen. However, the Spice decals on the top tube have partly peeled off (note: not scraped). Rocky Mountain decals have always been problematic, though, regardless of model or year.
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Tip: Craft your item descriptions as if you re speaking directly to the person who is viewing your item listing and not as if you are addressing the eBay community at large.
Short, Powerful Descriptions
Once you start writing descriptions, you re going to realize that it s fun. And, just like anything fun chocolate, roller coasters, break dancing, South Park, or malt liquor you ll have to moderate your activity. Here are some guidelines: Read your paragraphs aloud and make sure that they re concise and moderately enthusiastic. Use short paragraphs, short sentences, and short words. Newscasters do this. Learn from them. If you tend to be long-winded, take whatever you ve written and reduce it by a third. This makes useful content more prominent, reduces noise level, and, in this Web age, reduces scrolling. Refrain from using complex analogies. Create images, make them memorable, and keep them simple and accessible. Make sure you include all the important factual details. Use bullet points.
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