progress bar code in vb.net 2008 Specifics are more credible and more memorable than generalities. in Software

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Specifics are more credible and more memorable than generalities.
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Brevity itself is great, but the real magic happens when you combine a feature with a benefit. If you can state a feature then follow it up with a benefit (in conversational tone), and do it succinctly, you re on your way to extreme profitability.
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Here s an example: With Tivo, if the phone rings, you can pause live TV and then catch up to the live broadcast later. It s great for sports, because you can pause, answer the phone, and then see everything as you catch up to live action, skipping commercials and lulls. You don t miss the call. You don t miss the game. Here s another example from a mattress company: Since memory foam offers no true resistance, there is less pressure on your body, meaning less tossing and turning during the night. These descriptions quickly transition from a feature statement to an benefit example. Some people call this a bucket brigade method of writing. If you have another feature to describe, you just continue the same feature/ benefit pattern, like passing buckets of water hand over hand.
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When you re selling in person, you need to wear shiny shoes, a crisp, white shirt, and pressed pants. On the Web, you need the equivalent in text presentation. We touched on this in 3, but it deserves revisiting. Make sure that your text is the following: Left justified Left-justified text is easy to read. Center-justified text, which is, unfortunately, quite common on eBay, makes the reader s eyes work overtime, trying to find out where to start on the left side of the page. Right-justified text has the same problem. Serifed (for long descriptions) Serif fonts (like Times New Roman) are easier on the eyes than sans-serif fonts (like Arial). Steer clear of sans-serif fonts when you re writing a long explanation or description. Broken up Start a new paragraph with every new idea you have. When you converse, you pause between ideas. The same is true with writing. Typed conventionally Don t use all capital letters, for example. They re very difficult for readers to process, and in the Web world, they mean you re YELLING!
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11 Questions to Ask Yourself When Writing Descriptions
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1. Is your product unique 2. Will it save time 3. Will it make the buyer more productive 4. Will it help buyers relax 5. Does it offer status 6. Does the product help people make more money/profits 7. Does it reduce costs or save money 8. Will the product get the user a job A date More sex 9. Is the product better than a competitive product 10. Does it replace another product 11. Is it a good gift idea
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Short vs. Long Copy
Is it better to go with long copy or keep it short and sweet Short and simple copy is great for no-nonsense, facts please browsers. But if you go too short, you won t be able to motivate the browser one way or the other. Long is great for people who are enticed by the item and want to read more. It s also an effective way to encourage shoppers to add the item to their watch lists and come back later to get more jazzed. The approach you choose depends on the circumstances.
Advertisements with long copy convey the impression that you have something important to say, whether people read the copy or not.
David Ogilvy, Ogilvy on Advertising
Estimate an Item s Value
For certain products and services, it s advisable that you set the tone of the listing and give people a bid starting point. Consider this strategy similar to making an opening offer when you re negotiating with someone. You want to indicate the higher price so bids fall within your selling comfort zone. You also want to provide a reliable reference point for people who have no idea how much a particular good costs.
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