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the default and most common. This gives you two different opportunities to utilize your keywords. Be sure to include all keywords from your brainstormed list in your item description to maximize search results.
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Keep in mind that titles serve two purposes: If written properly, they ensure that your items show up in keyword searches, and they encourage potential buyers to click your title when they re staring at a dozen or more similar items. If you use abbreviations like NR (No Reserve) and NIB (New in Box), for example, your items stand out. It s not enough just to get your item to show up in a keyword search. You have to dangle a carrot out there to get visitors to click.
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Better Than a Wedding Guest Book and Pen! (Note: A lot of characters here wasted on non-search terms.) HD Brake Light Steel Toe check out our store (Note: What are they, and why would I check out your store if I m not going to click on your item ) Very Pretty and Old Montblanc Fountain Pen LOOK! (Note: This misses important details about the product that collectors might search.) Fabulous Oil Painting Print Winter Scene (Note: This is so generalized that viewers won t be interested in clicking.)
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Personalized Wedding Guest Book White Feather Pen (Note: Details plus associated word feather are provided.) Harley Davidson Flame Motorcycle Boots NIB - SZ 10 (Note: Descriptive and detailed.)
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1934 Montblanc No. 124 Antique Fountain Pen 14K Gold (Note: This is more likely to attract the attention of serious collectors who are usually serious bidders, too.) Thomas Kinkade Village Christmas Limited Edition Print (Note: Viewers will know by the title what to expect when viewing those who click are truly interested in buying.)
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eBay does not allow search term manipulation by maintaining specific rules about keyword usage. Keyword spamming means inserting lists of unrelated keywords into an item title or description so that it shows up in more searches. So while it may be tempting to pile on any keyword imaginable to attract potential buyers to your listings, it s prohibited by eBay, and it s also counterproductive to your sales. You don t need to attract throngs of people who aren t really looking to buy your product anyway. Don t misuse brand names either by using such terms as Prada-esque for a pair of shoes that look like but aren t Prada, or like Pottery Barn for something that s not carried by that retailer. Of course, if your item is from Pottery Barn, include that information. Hidden HTML text (hiding keyword spamming lists by using white text on a white background) is also a big no-no.
Tip: If you have a real zinger title word one that you know people will
lock into place it as the first or last word in the item headline. These are the positions that readers notice when scanning lots of search returns.
eBay Standard Abbreviations
You should utilize eBay standard abbreviations whenever possible to conserve on character space in your item title. Many categories have specific abbreviations that are used exclusively in that field. Coin and stamp collectors have an incredibly complex system of acronyms used to describe condition. You should familiarize yourself with any category-specific abbreviations in your niche market. Here s a list of commonly used abbreviations in most eBay categories: NR or No Res No reserve price NIB New in box (for new items) MIB Mint in box (for collectibles) NWT New with tags NBW Never been worn (clothing, shoes, and so on)
Subtitles
The recent addition of subtitles brings a new dimension to your item s visibility on eBay. For an extra fee of 50 cents, sellers have the option of adding an additional 55-character description as a subtitle. Items with a subtitle are more likely to catch the attention of browsers. The additional information is also an added enticement for viewers to click the item listing to learn more. It s another way of differentiating your product and making it stand out from the crowd. When creating subtitles, it s important to remember that the words you use are searchable only when the buyers search by titles and descriptions. Remember to reserve those important keywords for the item title, and use the subtitle to describe additional features that promise to attract attention. It s helpful to provide value-added information in subtitles, such as free shipping, worldwide shipping, or 100% satisfaction guaranteed. Here are a couple of good examples: 100% SATISFACTION **** NO RISK MONEY BACK GUARANTEE!! FREE SHIPPING... SEVERAL SIZES AND STYLES AVAILABLE! The sellers had room to burn in the character count, but the added value is communicated nicely.
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