progress bar code in vb.net 2008 Creating Headlines and Subheads in Software

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Creating Headlines and Subheads
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Headlines and subheads are different from keyword titles. They appear in your description body, and you re not limited by character space. They allow you to add descriptive wording and enticements to your listing. If you choose to add headlines to your product description, you want to make sure that they create a sense of urgency, offer useful information, show how your product is different from other products, and offer specifics (rather than vague claims). Here are some good examples culled from the eBay MegaMall: Save $10 and get both books, eBay 101 AND 102 for only $40.00...and FREE shipping These are the best gardening tools money can buy! Pure Indulgence! 100 % Mohair Throw Hand Knit for Luxury and Elegance. It s the book that everyone is talking about The DaVinci Code.
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Try some headlines like this, or keep it simple and repeat your item title as a headline. Subheads are like headlines, but they divide your singular description into different parts, similar to how these chapters are divided into subsections using subheads. They re useful when your product has numerous separate feature groups and distinct benefits to different audiences.
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Generic Headline Words That Pop
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Headlines of 10 words sell more merchandise than short headlines.
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Fine-Tuning Your Descriptions
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This section covers some little things that go a long way toward boosting profits. Some are good habits. If you pick them up, they ll make life easier for your customers and improve the impression you make on buyers. Others are additional guidelines that build on the information we ve already established.
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Eliminate Honesty from Your Copy
Don t you love it when people sprinkle the words honestly and frankly into their conversation It sounds like rookie car salesman banter. When written in your eBay descriptions, the effect is even more disturbing. It often shows up in these forms: in truth, truthfully, to be completely frank, and quite frankly. This is supposed to sound conversational, but it ends up arousing suspicion.
On further examination, these words often point to areas in the text where the seller s confidence is lacking. Go back and purge them from your copy and try to figure out what s bothering you about the promises you re making.
Eliminate Passive Voice
Copy editing doesn t need to be an uptight, ruler-cracking, English 1A exercise. However, we do advise that you reduce the amount of passive voice in your descriptions. Try to use active verbs instead of passive voice, avoiding such phrases as is becoming, are always, can be, was thinking, is making, will be, and other similar phrases that include a form of the verb to be. Passive voice indicates a lack of confidence, introduces stiff formality, and takes more time to write because you write more words that way. Here s an example of a passive statement and an edited, stronger statement: Weak/Passive: These necklaces are becoming the most sought after items of the year. Better/Active: Everyone wants these necklaces. They top all the must have lists for 2005. Passive voice usually adds another layer of code that the reader must decipher. Search for these in your descriptions, do a little rewriting, and you ll be fine.
A Word About Spelling
Avoid misspelling words, unless you re using misspellings intentionally (see Keywords and Item Titles earlier in the chapter and Ain t Bad Grammar Wrong later). Misspellings can be interpreted by potential buyers as sloppy oversights, which could suggest that your products are sloppy oversights as well. Check your spelling against a dictionary or spell-check it with a word processor. Bear in mind that spell-checkers won t catch homonyms like hear/here or pane/pain, so personally give your text a reality check. And if you are at all spelling challenged, have a friend or family member check over your copy before you post it in your listing.
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