progress bar code in vb.net 2008 Leverage Your Authority and Expertise in Software

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Leverage Your Authority and Expertise
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Buyers worship authority and buy from experts they trust. Hence, establishing authority and expertise is crucial to selling on eBay. ( 6 shows you how to develop trust by cultivating progressive customer-service practices. The following sections are more presentation oriented.) Some eBay sellers are experts in their particular fields. They know their products inside and out, they offer valuable advice to prospects, and they re painfully aware of market conditions and pricing. Other sellers just sound authoritative because they know how to research topics and write compelling descriptions. Whichever boat you re in, you can still improve the way you re perceived. You can present your wares better and thus show off your expertise more effectively. You can also fake it a little. Everyone has access to Google, and if you understand your prospects motivations, you can focus on what matters, what keywords to use, and how to direct your prospects to additional information. It s also useful to use the I m not an expert, but approach while citing other sources.
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Tip: When you position yourself as an expert, other opportunities inevita-
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bly arise. For example, if you head into Yahoo! Groups and find discussion forums within your realm of expertise, you can answer questions there and help all kinds of people. Just be sure to insert your eBay Store URL as your signature file in the bottom of your posts. This drives targeted traffic directly from the forum postings to your listings.
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Be Knowledgeable and Study Your Market
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There s no excuse for not providing information in a listing. You are surrounded by online bulletin boards, the eBay community itself, posted eBay items, and other eBay experts like yourself. There are also obscure Web sites that follow your industry, chat rooms and forums that your customers may frequent, and real world resources such as catalogs, direct mail, and retail locations. Resources are everywhere. You can even go to the old-fashioned local library and find all kinds of books about your industry. Here s an example of how easy it is to find specific information online. We typed the words digital camera and forum into Google and found the Web site http://forums.photographyreview.com/index.php, shown in Figure 5-2. Check out the number of posts and threads presented here.
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Figure 5-2 The informational resources available on this digital photography forum are truly astounding.
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any question a buyer can dream up.
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If you re in the digital photography business, this one site provides access to thousands of posts by other experts like you who are recommending products and solving problems for digital photography enthusiasts. You also have access to thousands of users of digital photography products and accessories. There s so much information here that you could conduct comprehensive market studies just from the trends you see in the posts. In fact, Amazon.com returns 17,800 search results for digital photography in the Books category alone!
Tip: All kinds of e-newsletters and regular newsletters are available for
digital photography enthusiasts (and probably for whatever else you may be selling). Subscribe to and read these information sources.
The resources are out there. Find them and add them to your shelves, files, cabinets, stacks, inboxes, and synapses. As you learn more and build expertise, you ll be able to write better descriptions, answer questions more accurately, and offer more complete solutions to customer needs.
Answer Questions
As an eBay seller, you have numerous opportunities to add value and cultivate loyal customers by answering their questions. When you field e-mails and offer detailed answers to a wide variety of questions, you leverage your authority and develop trusting relationships with the public. You also indicate what kind of response time and what level of service customers can expect from you. Often, questions posed by potential bidders will expose a lack of information that should have initially been included in your item description. If your item has yet to receive bids, and you still have the ability to edit the item description, be sure to rewrite the description to include answers to questions that have cropped up. Chances are that others may be wondering the same thing, and the lingering doubt could be scaring off bidders. If it s too late to edit the description, you can accomplish the same effect by using eBay s Q&A forum feature. When you receive an e-mailed question from a potential buyer, click the eBay-sanctioned Respond Now button below the text of the question. This will display both the question and your response directly on the item listing for others to read. Not only does it convey the necessary information to interested parties, it also demonstrates to all that you are a seller responsive to your customers. Both of these practices save you the time and hassle of answering the same questions over and over again. They also help you understand customers better and hone your description-writing skills. When you have a firm grasp of your customers exact interests, the next descriptions you write will be that much better.
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