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paste feedback into ads: F.A.M.E. (Feedback Ad Maker for eBay). F.A.M.E. grabs all the positive feedback that you ve received over the past 90 days and arranges it by item description. You select the feedback you want to include in your ad, press the Copy button, and then have the HTML text to paste into your ad. F.A.M.E. can be found at http://www .platinumpowerseller.com/janelle.
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The best testimonial you can receive may never make it onto your product pages. It s called a recommendation. This is where one of your customers tells one of his friends or associates that you re a fantastic vendor and that he loves your products. At the bottom of every item page is a link that says Email This Item To A Friend. Clicking this link is one way customers can promote you and your listings. Unfortunately, you never really know when this happens (and when the recommendation results in a sale). To make sure that customers at least consider gestures like this, include a request for a recommendation or referral in all your follow-up correspondence. For example, you could say, Love our products (or our eBay Store) Forward this message to a friend! They ll thank you for it. ( 6 offers much more information on follow-up correspondence.) Think about how you can generate viral buzz or word of mouth, too. If you have a stellar e-mail newsletter with a dedicated reader list, for example, ask your readers to forward it to friends in every issue. Get journalists and bloggers to write about your unique business. There are so many ways to leverage your time and get others to promote your business for you. Go through your contacts database and try to figure out who can help you. Undoubtedly, someone will be glad to promote for you.
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With the advent of the Internet, marketing strategies like viral marketing have evolved. Interesting content can drive useless or even worthless products. How many times have you received a funny e-mail that s passed from friend to friend Think about some of the crazy things that get sold on eBay. Remember the image of the Madonna on the grilled cheese sandwich It spread like wildfire, and suddenly two pieces of Wonder bread and a slice of Velveeta sold for $25,000. Creative, interesting, or humorous content propagates exponentially. This is why it s called viral. You just need to come up with the right infectious content, and viewers will do the rest.
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Stories capture buyer attention, bring in wide ranges of audiences, and provide an engaging context for explaining almost anything. You can tell all kinds of captivating stories on eBay. They can be one line long or fill up three conventional, mythological acts. The best dramatic stories involve a dilemma, a struggle for truth or reason, and a solution. Many typical eBay stories involve cleaning out an attic or finding a rare item at a swap meet. These are often true stories, and they reinforce the uniqueness of the item. If your products have interesting stories attached to them, especially stories that motivate shoppers, be sure to include them. The following are five proven story formats for selling on eBay: Stories of product origin Stories of product scarcity and uniqueness Stories of customer life improvements Stories of product development, engineering, and/or production process Stories of artistic creation
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Here s an example of telling a story, selling the dream, and selling value in a listing for rare Roman coins: Imagine Owning a Piece of History from the B.C. Era for Less Than TWO DOLLARS Per Coin! The Romans built an empire which lasted over 500 years (from 27 B.C. to 476 A.D) and encompassed a quarter of the world. Think of all the gladiators, nobleman, and soldiers that have come into contact with these coins! Many of these coins were buried more than 1500 years ago by Roman soldiers who were going off to battle. Many did not return, and thus their money (these very coins) were left in the ground only to be discovered millenniums later by archeologists.
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A story like this attracts far more bidders than one that simply says, Please buy our coins. We think you ll find that they re nifty.
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