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Store Referral Credit
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The eBay Store referral code is a predetermined code added to the end of your store URL. Using this code when driving traffic into your store from outside of eBay will give you a credit of 75 percent off your Final Value Fees. The following eBay parameters apply: The buyer must enter your eBay Store or go to one of your store inventory listings directly from a location outside of the eBay site. The buyer must go to your store because of your promotion. The buyer s Web browser must accept cookies (bits of code that store information on the buyer s hard drive; many Web sites, especially those in which logins are required, store cookies on visitors machines, so this is nothing extraordinary or new). The buyer must purchase the item during the same Web browser session used to enter your eBay Store. The item sold must be in store inventory format (regular auction listings and fixed-price listings are not applicable for store referral credit).
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Note: You ll find more information at http://pages.ebay.com/storefronts/
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referral-credit-steps.html.
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The automated and connected nature of the Web lends itself to all kinds of cross-promotion and traffic-boosting opportunities. We ve listed just a few of them below.
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8 Surefire Ways to Boost Traffic Online
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1. Submit your store link to Froogle, Google s shopping search engine. Froogle is different from Google in that its search results turn up items for sale and reviews of these items. There s none of the other chafe that comes with a standard Google search. You ll see the Froogle link on the main Google.com page. Follow the Information For Merchants link at the bottom of the page to start using the service.
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2. Cross-sell and cross-promote when anyone bids on your item, when a buyer wins your item, and when a buyer views your listing from your eBay Store page. This is your chance to offer complementary products and show off items that you know these types of shoppers gravitate toward. Send shoppers to distinct categories, offer them gift certificates, and give them new buying ideas at every fork in the road. 3. Include your URL in all e-mails to anyone. The beauty of e-mail is that it can be forwarded and can take on a viral life of its own. Create custom links for certain segments of your customer base, too. If you lead them directly to new items that you know they ll dig, then you ve saved them time and increased your chances for closing. Remember the store referral credit you ll get for purchases from your store. 4. Build refer-a-friend links into your pages, and reward shoppers for referring people to your store (more on tell-a-friend promotions in 6). 5. Set up reciprocal links with other eBay Store vendors who sell goods that complement your offerings. Per eBay rules, you can link up to 10 different eBay Stores on one of your custom store pages. 6. Buy some pay-per-click eBay keywords. We discussed this at length in 2. You ll be surprised at the traffic spikes. 7. Buy pay-per-click Google ad words. These offer the same advantages of eBay keywords, but you access the larger shopping/surfing universe of Googlers. These show up on the right side of the Google search returns. You can do this on Yahoo! and numerous other search engines, as well. 8. Offer online coupons. This is just one more way to draw bargain hunters into your store. Some people won t pull the trigger on a sale until they know they ve got the ultimate deal. Coupons are one more way to produce that feeling. One of the best ways to do this is outlined at http:// www.mystorecredit.com. In 6, we discuss this in more detail.
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