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The Way of What Works
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So put up a tent yourself, if only in your mind. Creative strategy puts you in motion, with your eye out for the right moment, the right action, the right opportunity to start your quest. So if you find you re not succeeding, you now know the reason. Chances are that it s not lack of ambition, lack of motivation, lack of planning, lack of analysis, lack of flexibility, lack of persistence, lack of teamwork, or lack of systems thinking. More likely, you haven t yet seen a way to succeed. After reading this book, maybe now you ll see it. Perhaps not tomorrow, or even next year. Whenever it comes, you ll be ready. Starting now, you re a synthesist, a creative strategist. You know the art of winning strategy, how success really happens, from the ancient past, right now in the present, and forever into the future: Successful strategy starts with what works.
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APPENDIX
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Right versus Might
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What Works in the Social Sector
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R O U N D T H E W O R L D , business leaders are social leaders too. They advise local, state, and national governments and international bodies. They start and serve on the boards of foundations and other nonprofit organizations. They move into key jobs in all these sectors. They both do good and do well through for-profit social ventures and business partnerships with governments and nonprofits. And sometimes they run for office: The current mayor of New York and president of the United States are just two of many examples. The social sector borrows more than people from business. It borrows methods, too. Business school courses and dozens of published guides tell you how to run your government agency or nonprofit organization on sound business principles. Accounting, finance, management, marketing every field of business applies.1 For strategy, the social sector mostly looks to the three leading schools: strategic planning, the learning organization, and competitive strategy. And there is a further twist to strategy in the social sector: a moral commitment to do the right thing.
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234 A P P E N D I X
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On the one hand, that s the whole point. On the other hand, it can blind you to coup d oeil. If you look only for what s right to succeed, you can miss what might succeed. We recall Kuhn s comment in Structure of Scientific Revolutions: The natural scientist aims to concentrate his attention on problems that he has good reason to believe he will be able to solve. But social scientists defend their choice of a research problem e.g., the effects of racial discrimination or the causes of the business cycle chiefly in terms of the social importance of achieving a solution. That s why natural scientists solve problems faster than social scientists. Around the world, major social and economic problems remain unsolved. That includes the United States, the richest country of all. Perhaps the art of what works can help.
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Schools of Social Strategy
Just as with business strategy, strategic planning is the oldest and most popular school of social strategy. Mintzberg s Rise and Fall of Strategic Planning shows how big government after World War II thrived on big planning, especially in the United States. In the late 1960s, America s War on Poverty gave government money to nonprofit organizations for social programs, so the nonprofits adopted planning too. Often they did so backwards, through evaluation. In Evaluation Research, Carol Weiss tells how government evaluators arrived at the nonprofits to check their progress toward their goals. Many nonprofits admitted, We don t have any goals. The evaluators replied, Then get some. Weiss and other social scientists showed them how to do so.2 Weiss makes a direct application of classic strategic planning. You start with goals, then you move on to planned activity (or several activities) aimed at achieving those goals, and then you measure the extent to which the goals are achieved. Thanks to Weiss and many others, strategic planning spread through the social sector from the 1970s on.
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