Embossing. Embossing is an added feature that you can supply to customers in .NET framework

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Embossing. Embossing is an added feature that you can supply to customers
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who require something special or an identifying logo. This means imprinting the bow of the key blank with anything from a fancy logo design to several lines of advertising copy. Imprinting can be done on any number of the brass keys available from Star. This is not a common or standard service, though some other manufacturers offer it as well. Special embossing usually consists of three lines or less of standard type copy. This is based on a maximum of 14 figures on the first line, 12 on the second line, and 9 on the third line. The manufacturer must make back the costs of embossing; as a minimum, consider an order of 1000 embossed keys of assorted key blank numbers in increments of at least 50 pieces per number ordered. Embossing is an excellent way to advertise your business. It costs less than average advertising and still gets your message across to the public that needs and uses your products and services (Fig. 20.7). The chief advantages of special embossing are excellent advertising, increased locksmith shop prestige, and indisputable proof that the keys were made by the name embossed thereon.
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Key materials. Most keys in use today are made of brass. This is important. All-brass key blanks are best for impressioning because they have structure which shows distinct impression marks. The blanks cut very easily on key machines or by hand filing, but don t believe the myth that brass is soft; it s not true. The all-brass key retains maximum strength (77,000 p.s.i.); the special brass alloy which is used by Star Key & Locks (and other
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Figure 20.7 Excellent advertising increases the locksmith s prestige and provides evidence that the keys were made by you. (Star Key & Lock Co.)
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manufacturers) gives the best combination of desirable properties of impression-sensitive structure, free-cutting duplication, and the maximum strength necessary for a key blank. Both as a locksmith and as an individual who requires keys in your own day-to-day movement (home, auto, office), you will see through experience that certain key blanks are better than others. Use the products that are of the best quality, not those that cost the least
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Key cutting machines
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Figure 20.8 shows a key machine for the office or for use on the job in remote locations. This compact, highly dependable, cylinder key cutter, the Companion, will go wherever your locksmithing work may be. It has dual voltage (110 Vac or 12 Vdc) capability with no extra wiring necessary. It comes in a sturdy carrying case and weighs only 25 pounds. The machine has four-way jaws to grip any cylinder key; no special adapters are required. The precision alignment of the cutter ensures a correctly duplicated key every time. (Of course, check the cutter alignment periodically to ensure that the precision alignment is true. Rough handling and occasional bumps may throw the alignment out slightly. Be safe, be sure, and cut a true duplicate key every time.) The combined key display and machine is a visual selling aid in your locksmith shop. Usually located near the counter or cash register, it promotes sales subtly by showing your customers that you have the commonly used keys in stock and can duplicate a key for them while they wait. In the case of the display in Fig. 20.9, it is important that you know exactly what is available. This particular key assortment and cutting machine is a self-standing, revolving counter rack and covers both U.S. and foreign automotive keys, in addition to keys for business and residential locks. The jaws on this key machine can be rotated to present four different gripping surfaces to cut four different types of keys without using any adapters. The jaws simply lift up and rotate, eliminating the fumbling necessary with adapters for the key machine. The standard station of the cutter jaws holds
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