barcode printer in vb.net Getting Customers to Enter Their Own Pro les in Software

Painting Code 39 in Software Getting Customers to Enter Their Own Pro les

Getting Customers to Enter Their Own Pro les
ANSI/AIM Code 39 Recognizer In None
Using Barcode Control SDK for Software Control to generate, create, read, scan barcode image in Software applications.
Paint ANSI/AIM Code 39 In None
Using Barcode creator for Software Control to generate, create USS Code 39 image in Software applications.
The best data come from your customers themselves. Many of them will be glad to give you information for free. In the past, sending survey forms to customers by direct mail and receiving direct-mail responses was a very expensive process. Only a small percentage of customers (usually less than 7 percent) would respond to such a survey. When they mailed in their survey forms, the data from these forms had to be entered into a database by hand. The cost per completed survey was substantial, as Table 14-2 shows. To justify this expenditure, you had better have a very pro table marketing project. All this has changed with the advent of the Internet. Today companies make survey forms an important part of their Web site. They encourage people to come to the site and complete a survey form. The costs are dramatically different. Assume that you already have a person s email address. You ask that person to complete a survey by email, directing him to your Web site. When he gets there, he does all the work. Table 14-2 Cost per Survey by Mail
Code 39 Full ASCII Reader In None
Using Barcode decoder for Software Control to read, scan read, scan image in Software applications.
Code39 Generation In C#.NET
Using Barcode encoder for Visual Studio .NET Control to generate, create ANSI/AIM Code 39 image in Visual Studio .NET applications.
Amounts Requests sent Cost per request Cost Response rate Responses Return postage Data entry cost Response cost Total cost Cost per survey 200,000 $0.60 $120,000 7.0% 14,000 $0.80 $0.35 $16,100 $136,100 $9.72
Print USS Code 39 In .NET Framework
Using Barcode drawer for ASP.NET Control to generate, create Code 3/9 image in ASP.NET applications.
ANSI/AIM Code 39 Generator In .NET
Using Barcode creator for .NET framework Control to generate, create Code39 image in Visual Studio .NET applications.
P r of i l e M a r k e t i n g
Printing Code 3 Of 9 In Visual Basic .NET
Using Barcode creator for .NET framework Control to generate, create USS Code 39 image in VS .NET applications.
Draw Code-128 In None
Using Barcode encoder for Software Control to generate, create Code 128 Code Set B image in Software applications.
Table 14-3 Cost per Survey by Email
ANSI/AIM Code 39 Encoder In None
Using Barcode printer for Software Control to generate, create Code39 image in Software applications.
Barcode Generation In None
Using Barcode creation for Software Control to generate, create barcode image in Software applications.
Amounts Requests sent Cost per email Cost Response rate Responses Data entry Data entry cost Total cost Cost per survey 200,000 $0.04 $8,000 7.0% 14,000 $0.00 $0 $8,000 $0.57
EAN13 Printer In None
Using Barcode printer for Software Control to generate, create EAN / UCC - 13 image in Software applications.
Bar Code Generator In None
Using Barcode encoder for Software Control to generate, create bar code image in Software applications.
There is no data entry cost. A Web response customer pro le will cost you about $0.57, as shown in Table 14-3. Why would customers want to give you this information You have to come up with some good reasons, or they won t do it. One way to get them to do it is to call these surveys preference pro les instead. The bene t to the customer is that you will use these preference pro les to provide customized service just for her. Figure 14-5 gives an example of a preference pro le. Figure 14-6 shows how Macy s asks for pro les. Why should you register with Macy s Figure 14-7 tells you why. While visitors to your Web site are lling out these surveys, you can ask them their age, income, marital status, and so on. The information you get will be far more accurate than appended data. Figure 14-5 Disney Survey
Printing Identcode In None
Using Barcode creation for Software Control to generate, create Identcode image in Software applications.
Bar Code Printer In Java
Using Barcode creator for Eclipse BIRT Control to generate, create barcode image in BIRT applications.
T h e C u s t o m e r L o ya lt y S o l u t i o n
Scan Code 3 Of 9 In Java
Using Barcode scanner for Java Control to read, scan read, scan image in Java applications.
Encode Data Matrix ECC200 In Java
Using Barcode encoder for Android Control to generate, create Data Matrix image in Android applications.
Figure 14-6
Draw Code 128B In Java
Using Barcode creator for Android Control to generate, create Code 128A image in Android applications.
Encode Code 3/9 In VS .NET
Using Barcode encoder for Reporting Service Control to generate, create Code 39 Full ASCII image in Reporting Service applications.
Macy s Survey
Generate Data Matrix In C#
Using Barcode encoder for VS .NET Control to generate, create Data Matrix ECC200 image in Visual Studio .NET applications.
Creating Barcode In Objective-C
Using Barcode generator for iPhone Control to generate, create bar code image in iPhone applications.
Effect on the Customer
Having customers ll out preferences pro les does more for you than just provide information. It will change the behavior of your prospects and customers. Once they have invested their time in lling out your pro le and have thought about the types of services they would like to receive from you, they will think differently about your company. They will be more responsive to your next offer, whether it is a direct-mail, email, print, TV, or radio offer. You have moved them one step closer to being pro table customers. You can prove that to your satisfaction by comparing two groups of similar customers. To one group, you send
P r of i l e M a r k e t i n g
Figure 14-7
Reasons to Fill Out the Macy s Survey
an email offer to complete their pro le. To the other group, you do not. Table 14-4 shows an example of the results. If you look at this table, it is clear that those who completed your pro le turned out to be much better spenders than those who did not. This does not necessarily prove that the pro les were worth it. Maybe the people who lled out the pro le were better customers to begin with. But why did the nonresponders who were asked to ll out a pro le buy more than the people who were not solicited at all Because you communicated with them! Communicating with customers always improves relations and sales sometimes not as much as you would hope, but always more than noncommunication. So if you want to determine the true result of your pro ling operation, don t just look at the Table 14-4 Results of a Survey
Test Customers Not completed Annual sales Sales per person Completed Annual sales Sales per person 200,000 186,000 $4,836,000 $26 14,000 $1,512,000 $108 Control 200,000 200,000 $3,200,000 $16
Copyright © OnBarcode.com . All rights reserved.