barcode printer in vb.net Retention Messages in Software

Draw Code 3/9 in Software Retention Messages

Retention Messages
ANSI/AIM Code 39 Recognizer In None
Using Barcode Control SDK for Software Control to generate, create, read, scan barcode image in Software applications.
Code 39 Creator In None
Using Barcode creation for Software Control to generate, create Code 3 of 9 image in Software applications.
Every database marketer likes to think up retention messages. What are retention messages They are such things as birthday cards, anniversary cards, season s greetings, thank-you messages, customer surveys, service reminders, quarterly savings summaries, etc. The value of these messages is not in the response, since none is requested or expected. Their value is derived from the fact that they keep customers from defecting by building pro table relationships with them. The pro t comes from the increased retention rate and the consequent increased lifetime value. To understand this, let s set up a control group that does not get the retention messages. Table 5-14 shows the lifetime value of this group. This represents customers of a women s dress chain that has several stores. It costs the chain $170 to acquire women who make two visits to the chain per year, spending an average of $160 per visit. The chain retains only 40 percent of these women into the second year. Of those retained, 50 percent remain to the third year. For the loyalists who are
Recognize USS Code 39 In None
Using Barcode scanner for Software Control to read, scan read, scan image in Software applications.
Create USS Code 39 In C#.NET
Using Barcode generator for .NET Control to generate, create Code 3/9 image in .NET applications.
T h e Va l u e o f a N a m e
Printing Code 3 Of 9 In VS .NET
Using Barcode maker for ASP.NET Control to generate, create Code 39 image in ASP.NET applications.
ANSI/AIM Code 39 Creation In Visual Studio .NET
Using Barcode printer for .NET framework Control to generate, create USS Code 39 image in .NET framework applications.
Table 5-14 Control LTV for Women s Dress Chain Customers
Code 3/9 Creation In Visual Basic .NET
Using Barcode drawer for Visual Studio .NET Control to generate, create Code39 image in .NET applications.
Make European Article Number 13 In None
Using Barcode creator for Software Control to generate, create GTIN - 13 image in Software applications.
Year 1 Customers Retention rate Visits per year Amount spent per visit Revenue Cost rate Cost Acquisition cost ($170) Direct mail marketing messages @ $0.50 Marketing costs Total cost Pro t Discount rate NPV of pro t Cumulative NPV of pro t Lifetime value 200,000 40% 2 $160 $64,000,000 60% $38,400,000 $34,000,000 6 $ 600,000 $73,000,000 $9,000,000 1 $9,000,000 $9,000,000 -$45.00 Year 2 80,000 50% 3 $200 $48,000,000 58% $27,840,000 6 $ 6 00,000 $28,440,000 $19,560,000 1.07 $18,246,269 $9,246,269 $46.23 Year 3 40,000 60% 4 $220 $35,200,000 56% $19,712,000 6 $ 600,000 $20,312,000 $14,888,000 1.15 $12,955,280 $22,201,548 $111.01
Encoding USS Code 128 In None
Using Barcode drawer for Software Control to generate, create Code 128 Code Set A image in Software applications.
UCC - 12 Creation In None
Using Barcode printer for Software Control to generate, create UPC Symbol image in Software applications.
still shopping at the chain, the number of visits and spending per visit tend to grow. The chain spends $4.00 per year on direct-mail marketing messages, including seasonal specials. It loses money on women in the rst year, but overall it earns a good pro t from those who remain, so that the lifetime value of a newly acquired customer after 3 years is $111. The chain is doing well. Now we will determine the effect of additional email retention messages on a similar group of women, which we will call the test group. These women get 36 personalized email retention messages per year from the store, in addition to the regular direct mail. These messages cost $0.04 per message. They have the effect of increasing the retention rate by 5 percent, the number of visits per year by 0.2 visit, and the spending rate per visit by $5. Table 5-15 shows the results. As you can see, these retention messages have a dramatic effect on the women s behavior. Note that we could not have had this effect by simply increasing the number of direct-mail messages, which were costing us about $0.50 per message. Had we tried that, 36 messages per year would have cost us $18 per customer, or $3.6 million per year, which would have seriously eaten into pro ts. In addition, many of these email messages were quite timely and could not have been sent at all by direct
Paint Code 39 Full ASCII In None
Using Barcode generator for Software Control to generate, create Code 3 of 9 image in Software applications.
Paint EAN 128 In None
Using Barcode drawer for Software Control to generate, create EAN 128 image in Software applications.
T h e C u s t o m e r L o ya lt y S o l u t i o n
EAN / UCC - 8 Printer In None
Using Barcode printer for Software Control to generate, create GS1 - 8 image in Software applications.
Generating Data Matrix 2d Barcode In None
Using Barcode creator for Font Control to generate, create DataMatrix image in Font applications.
Table 5-15 Improved LTV through Retention Messages
USS Code 128 Scanner In Java
Using Barcode decoder for Java Control to read, scan read, scan image in Java applications.
UPC-A Supplement 2 Maker In .NET Framework
Using Barcode generator for Reporting Service Control to generate, create UPC Code image in Reporting Service applications.
Year 1 Customers Retention rate Visits per year Amount spent per visit Revenue Cost rate Cost Acquisition cost ($170) Direct mail marketing messages @ $0.50 Marketing costs Email messages @ $0.04 Email total Total cost Pro t Discount rate NPV of pro t Cumulative NPV of pro t Lifetime value 200,000 44% 2.2 $165 $72,600,000 60% $43,560,000 $34,000,000 6 $ 600,000 36 $ 288,000 $78,448,000 $5,848,000 1.00 $5,848,000 $5,848,000 $29.24 Year 2 88,000 54% 3.2 $210 $59,136,000 58% $34,298,880 6 600,000 36 $ 126,720 $35,025,600 $ $24,110,400 1.07 $22,491,045 $16,643,045 $83.22 Year 3 47,520 64% 4.2 $240 $47,900,160 56% $26,824,090 6 600,000 36 $ 68,429 $27,492,518 $ $20,407,642 1.15 $17,758,376 $34,401,421 $172.01
Printing GTIN - 12 In None
Using Barcode creator for Microsoft Word Control to generate, create UPCA image in Microsoft Word applications.
Bar Code Maker In .NET Framework
Using Barcode maker for Reporting Service Control to generate, create bar code image in Reporting Service applications.
Paint EAN 128 In C#
Using Barcode printer for .NET framework Control to generate, create GTIN - 128 image in .NET framework applications.
Data Matrix ECC200 Generation In None
Using Barcode maker for Office Excel Control to generate, create DataMatrix image in Microsoft Excel applications.
Copyright © OnBarcode.com . All rights reserved.