barcode printer in vb.net Gains through Retention in Software

Draw Code 3 of 9 in Software Gains through Retention

Table 5-16 Gains through Retention
Scan Code 39 Full ASCII In None
Using Barcode Control SDK for Software Control to generate, create, read, scan barcode image in Software applications.
USS Code 39 Generator In None
Using Barcode maker for Software Control to generate, create Code 39 Extended image in Software applications.
Year 1 Control Test Gain from use of email With 200,000 customers $45.00 $29.24 $15.76 $3,152,000 Year 2 $46.23 $83.22 $36.98 $7,396,776 Year 3 $111.01 $172.01 $61.00 $12,199,873
Scanning Code39 In None
Using Barcode decoder for Software Control to read, scan read, scan image in Software applications.
Code 39 Extended Printer In Visual C#.NET
Using Barcode generator for .NET framework Control to generate, create Code 39 Extended image in .NET applications.
mail. The effect of the email can be seen in Table 5-16. The gain to the chain is $12 million in pure pro t in the third year. Now we can evaluate the retention messages as shown in Table 5-17. As you can see, increases in retention and lifetime value are much more dif cult to measure than other direct marketing factors. You have to set up control groups that do not get the retention messages and then see, after a year or so, whether there is a difference in the retention rate and the lifetime value. The only difference between email and direct mail here is that direct mail is probably more effective in building retention than email. A thank-you letter that is printed and mailed means more than a thank-you email. The same might be true of birthday cards and other retention messages. On the face of it, however, it is a lot easier to
Code39 Generator In .NET Framework
Using Barcode drawer for ASP.NET Control to generate, create USS Code 39 image in ASP.NET applications.
Generate Code 3 Of 9 In Visual Studio .NET
Using Barcode generator for .NET framework Control to generate, create Code 39 Extended image in VS .NET applications.
T h e Va l u e o f a N a m e
Create USS Code 39 In Visual Basic .NET
Using Barcode generation for VS .NET Control to generate, create Code 39 Extended image in .NET framework applications.
Code39 Maker In None
Using Barcode creation for Software Control to generate, create USS Code 39 image in Software applications.
get management to spring for $8000 for email birthday cards than for $100,000 for direct-mail ones. The probability is that emails will be much more widely used as people come to see their value. So the email will probably be the clear winner in retention messages.
Data Matrix Creator In None
Using Barcode drawer for Software Control to generate, create Data Matrix 2d barcode image in Software applications.
Paint USS Code 128 In None
Using Barcode generation for Software Control to generate, create ANSI/AIM Code 128 image in Software applications.
Follow-Up Messages
Bar Code Creator In None
Using Barcode maker for Software Control to generate, create barcode image in Software applications.
Bar Code Creation In None
Using Barcode creation for Software Control to generate, create barcode image in Software applications.
Here is an area where email wins in a walk. When people order something, you follow up with an email con rmation (or a mailed con rmation). When the product is about to be shipped, you email a notice with the tracking number (it is too late to do this by mail). When the product arrives, you send an email survey: Did it arrive OK, and was it to your liking Here, again, the email wins. The value is measured in customer retention and increased lifetime value, as shown in Table 5-18. Table 5-17 Name Value from Retention Messages
Create ISBN In None
Using Barcode drawer for Software Control to generate, create International Standard Book Number image in Software applications.
Making Bar Code In Java
Using Barcode creation for BIRT reports Control to generate, create barcode image in Eclipse BIRT applications.
Direct mail Sent Cost for each Promotion cost Increased retention Current LTV Increased LTV Total LTV increase Net pro ts Eight messages per year Annual name value 200,000 $0.50 $100,000 0.080% $111.01 $0.80 $160,000 $60,000 $480,000 $2.40 Email 200,000 $0.04 $8,000 0.050% $111.01 $0.50 $100,000 $92,000 $736,000 $3.68
Paint EAN 13 In Objective-C
Using Barcode drawer for iPhone Control to generate, create EAN / UCC - 13 image in iPhone applications.
Barcode Encoder In Java
Using Barcode encoder for Java Control to generate, create bar code image in Java applications.
Table 5-18 Name Value from Follow-Up
Painting Bar Code In Java
Using Barcode printer for Android Control to generate, create bar code image in Android applications.
Recognizing ECC200 In C#
Using Barcode scanner for Visual Studio .NET Control to read, scan read, scan image in .NET framework applications.
Direct mail Sent Cost for each Promotion cost Increased retention Current LTV Increased LTV Total LTV increase Net pro ts 4/12 per year Annual name value 200,000 $0.50 $100,000 0.01% $111.01 $0.80 $160,000 $60,000 $240,000 $1.20 Email 200,000 $0.04 $8,000 0.01% $111.01 $0.80 $160,000 $152,000 $1,824,000 $9.12
Printing Data Matrix 2d Barcode In Java
Using Barcode generation for Java Control to generate, create Data Matrix image in Java applications.
Matrix Barcode Maker In C#.NET
Using Barcode creator for .NET framework Control to generate, create Matrix 2D Barcode image in .NET framework applications.
T h e C u s t o m e r L o ya lt y S o l u t i o n
You may be able to send only 4 direct-mail follow-up messages per year, but you can send 12 or more emails, depending on the number of transactions. The effect on retention and LTV from each message would be the same to the customer. Because of the cost of sending follow-up messages by direct mail, very few companies send such messages. A better comparison than email versus direct mail for follow-up messages would be to test email versus no follow-up at all. The boost in retention can be measured over a period of a year and can be quite substantial.
Viral Marketing
This is an interesting concept that works only in certain product situations. You can get some customers so excited about some product that they will write to their friends about it. For what kinds of products or situations does viral marketing work Concerts Firearms Automobiles Travel destinations Books Political candidates Health foods
As you can see, the list is long. How does viral marketing work As shown in Figure 5-1, you send an email to customers inviting them to invite other customers by entering their names on a microsite (shown in Figure 5-2). This site, which is connected to your database, records the names and suggests messages to be sent to the names. When the customer clicks OK, the messages are sent, and if the recipients of the message click here, they see a microsite inviting them to accept the offer, thus helping both the customer and themselves. In this case, one email results in the capture of more names and ultimately thousands of other emails, all promoting your product. Viral
Copyright © OnBarcode.com . All rights reserved.