barcode printer in vb.net T h e Va l u e o f a N a m e in Software

Draw Code-39 in Software T h e Va l u e o f a N a m e

T h e Va l u e o f a N a m e
USS Code 39 Reader In None
Using Barcode Control SDK for Software Control to generate, create, read, scan barcode image in Software applications.
Print Code 39 Full ASCII In None
Using Barcode generator for Software Control to generate, create Code 39 Full ASCII image in Software applications.
Figure 5-1
Code 39 Full ASCII Decoder In None
Using Barcode scanner for Software Control to read, scan read, scan image in Software applications.
Encoding Code 39 In C#.NET
Using Barcode drawer for Visual Studio .NET Control to generate, create Code39 image in .NET applications.
Viral Marketing
Create Code 39 In VS .NET
Using Barcode printer for ASP.NET Control to generate, create Code39 image in ASP.NET applications.
Printing Code-39 In VS .NET
Using Barcode maker for .NET Control to generate, create Code39 image in .NET framework applications.
Susan: If you want to have some friends come to Hawaii with you, list them here, and if they decide to go, we will give each of you a 10% discount on your trip. Viral email results in more emails and data capture
Painting USS Code 39 In Visual Basic .NET
Using Barcode drawer for Visual Studio .NET Control to generate, create USS Code 39 image in VS .NET applications.
Drawing European Article Number 13 In None
Using Barcode generation for Software Control to generate, create EAN-13 Supplement 5 image in Software applications.
Dear Helena: Rick and I are going to Hawaii on August 7. We thought it would be great if you could come with us. We are staying at the Maui Surfside, which is a great deal. To find out about it, Click here! Hope you can join us! Susan
Generate Barcode In None
Using Barcode generation for Software Control to generate, create bar code image in Software applications.
Draw Bar Code In None
Using Barcode generation for Software Control to generate, create barcode image in Software applications.
Arthur Hughes ahughes@computersrategy.com Helena Errazuris micifuz2@aol.com Dudley Foulke dudleyf@hotmail.com
Make Code 128B In None
Using Barcode creation for Software Control to generate, create Code128 image in Software applications.
DataMatrix Generation In None
Using Barcode generation for Software Control to generate, create ECC200 image in Software applications.
Database
Generate ISBN - 10 In None
Using Barcode creation for Software Control to generate, create ISBN image in Software applications.
Generate UPC-A Supplement 2 In None
Using Barcode creator for Font Control to generate, create UCC - 12 image in Font applications.
Figure 5-2
Generate UPC-A Supplement 5 In None
Using Barcode generator for Online Control to generate, create GTIN - 12 image in Online applications.
Data Matrix 2d Barcode Maker In Visual Basic .NET
Using Barcode generator for Visual Studio .NET Control to generate, create Data Matrix 2d barcode image in VS .NET applications.
Name
Bar Code Creation In .NET Framework
Using Barcode drawer for Visual Studio .NET Control to generate, create bar code image in VS .NET applications.
Linear 1D Barcode Maker In .NET
Using Barcode drawer for .NET framework Control to generate, create Linear Barcode image in Visual Studio .NET applications.
Viral Email Dispatch
Printing Bar Code In .NET Framework
Using Barcode printer for Reporting Service Control to generate, create bar code image in Reporting Service applications.
Recognizing UCC.EAN - 128 In C#.NET
Using Barcode reader for .NET framework Control to read, scan read, scan image in .NET applications.
Email Click Here to see Message Send Send Send Send Send Send
marketing is unique to email marketing. It cannot be effectively done by direct mail or phone. The name value is shown in Table 5-19. Viral marketing can be used for very inexpensive items or for quite expensive ones. The cost per sale of $16.67 shown here assumes that the viral messages sent by customers to their friends will have a higher
T h e C u s t o m e r L o ya lt y S o l u t i o n
Table 5-19 Name Value from Viral Marketing
Direct mail Sent Cost for each Promotion cost Response rate Responses Emails captured Emails sent Success rate Sales @ $100 Sales Cost per sale Value of a name NA NA NA NA NA NA NA NA NA NA NA NA Email 200,000 $0.04 $8,000 2.0% 4,000 1.5 6,000 8% 480 $48,000 $16.67 $0.24
Table 5-20 Name Value from Newsletters
Direct mail Sent Cost for each Promotion cost Response rate Responses Average sale Pro t per sale Pro t from newsletter Net pro t Twelve per year Annual pro t per name 200,000 $0.50 $100,000 2.00% 4,000 $100.00 $40.00 $160,000 $60,000 $240,000 $1.20 Email 200,000 $0.04 $8000 1.50% 3,000 $100.00 $40.00 $120,000 $112,000 $448,000 $2.24
response rate than messages sent to prospects or to customers in general. Viral marketing can be very powerful if it is artfully used.
Newsletters
Email newsletters have become very popular. They save a lot of money. They often get a good response rate. It should be easy for recipients to discontinue them with one click. That is not so easy for the recipients of direct-mail newsletters. Newsletters result in increased retention, sales, and loyalty. They are usually worth the effort if you can put something into them that your customers want to read. The name value is shown in Table 5-20.
T h e Va l u e o f a N a m e
Name Rentals
Of course, when you have a le of opt-in names of customers who have agreed that they will accept promotions from your business partners, there is another valuable use of the email names you have collected. Since you are using your names more effectively, you can assume that others will be doing the same. Emails have caught on. Billions of commercial email messages are being sent every week. There is a massive market for opt-in names. If you can rent your direct-mail names 8 times a year, you can certainly rent your email names 10 times as often, or 80 times per year. The price per thousand email names varies widely and will certainly be very different from the time of writing to the time that you are reading this book. Let s take a conservative estimate of $70 per thousand for both direct-mail and email names with permission to use them for partner messages. Table 5-21 shows what you can expect to receive during a year for each name. Let s summarize again the value of a name in Table 5-22. Of course, few, if any, companies can use every one of these marketing methods, but your company can certainly use at least half of Table 5-21 Value of Name Rental
Rental value Rentals per year CPM Revenue Commissions Net revenue Direct mail 8 $70.00 $0.56 $0.14 $0.42 Email 80 $70.00 $5.60 $1.40 $4.20
Copyright © OnBarcode.com . All rights reserved.