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David Barnard
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Company: App Cubby Location: San Marcos, TX
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Former Life As a Developer: Recording engineer/producer I don t actually have any specific skills related to iPhone development. I don t do the programming and learned everything else along the way. Life as an iPhone Developer:
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Gas Cubby Utilities - Sensible Car Care.
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Trip Cubby Finance Mileage Log Made Simple
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Health Cubby Health & Fitness Social Fitness
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What's in This : My Journey Learning From Apple To Tap or Not to Tap Usability Testing on the Cheap Fit and Finish Key Technologies: Touch Input Usability Testing Data Entry Models UI Design
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App Cubby
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Creating amazing iPhone applications is quite a bit more involved than it would seem at first glance. Though many gimmicky applications have made money in the App Store, building an elegant, easy-to-use application that solves a real problem or provides meaningful entertainment is the best way to guarantee long-term success. This chapter explores my journey in founding an iPhone development company and building several well-respected, profitable applications.
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From Fanboy to Developer
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I came to the iPhone platform not as an experienced developer, seasoned entrepreneur, or even programming hobbyist but as a rabid fan. I happened to be traveling in China in January of 2007 and vividly remember sitting in a Beijing hotel lobby, paying way too much for subpar Internet access and trying desperately to get news on the Macworld keynote. Did Apple actually announce a phone What does it look like Is it a real Apple device, not like the terrible ROKR I bought and quickly returned Fast-forward six months. I d been watching and rewatching that keynote, reading every blog post, and listening to every podcast. I couldn t wait to purchase an iPhone. My brother called me up late in the afternoon on June 28 and asks me to meet him at the Apple Store. We waited almost 24 hours in line, and I ended up being the first person in San Antonio, Texas to purchase an iPhone. After just a few minutes using the device, it became quite apparent to me that Apple had delivered on the promise of revolutionizing the mobile phone. Being an intellectually curious person, I started thinking quite a bit about this little touch screen device and what made it so compelling. Why was I grabbing it instead of my laptop for certain tasks How in the world did my Baby Boomer father take to it like a duck to water when he had struggled for years with computers That curiosity and the successes of burgeoning jailbreak development community got me thinking about what I might want to create if I were to develop an application for the iPhone. Web applications for the iPhone were functional, but they lacked the power and finesse of Apple s native applications. Rumors started floating around that Apple might actually be announcing an official SDK for native iPhone application development. My
CHAPTER 1: App Cubby
casual ideas about iPhone development slowly started forming into real thoughts of starting a business. I had just gotten married and was quickly realizing that my career as a recording engineer, working late into the night for weeks on end, wasn t congruent with my desire to start a family. In March 2008, Steve Jobs took the stage and laid out a very compelling opportunity. For a very small fee, anyone could start developing iPhone applications and soon sell those applications to a rapidly growing install base. I was sold. My last scheduled project had just wrapped up in the recording studio, so there was no better time to jump head first into iPhone development. Having spent the better part of a year casually studying the iPhone and thinking about potential applications, I knew that I would need to start working on this full time if I were going to build anything polished enough to match Apple s default applications. It didn t take much to convince my father and uncle, who are partners in a small business, to help me finance this new venture. With bootstrap-level funding in the bank and my schedule completely open, I dove into the iPhone SDK. Because I have very little programming experience, the coding was challenging, but I was making progress. After about a week, I had a fully functional, but unpolished, tip calculator! As it turns out, a few tip calculators have made lots of money in the App Store, but at that point, I didn t want to risk my family s money on what I perceived to be a trinket application. My plan was to build a series of highly functional data management applications under the App Cubby brand, starting with a business mileage log called Trip Cubby. I quickly realized that to do this I would need an experienced coder. Contracting out the coding turned out to be one of the best decisions I made in building App Cubby. Doing so freed me up to focus on the business and, more importantly, designing the applications without having to worry about the code. My informal curiosity about the stellar user experience of the iPhone turned into a systematic study. The multitouch interface we now take for granted was a fundamental shift in the way users interact with computers. Designing an application to fully leverage this amazing new technology was not something I took lightly.
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