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Life as an iPhone Developer: Chris is the President, co-founder and one of several
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developers at RogueSheep. Brad works as RogueSheep s artist, designer and user interface expert. We regularly design and implement a variety of iPhone applications for clients as well craft our own creations for the iPhone and iPod touch. Our most well-known application on the App Store is Postage, a digital postcard application in the Photography section. Postage won and Apple Design Award in the iPhone Showcase at the 2009 World Wide Developer s Conference. In addition to a suite of postcard applications based on Postage we also have published a novel word game based on an award-winning toy called Word Spin. We also have a variety of applications developed on contract for our clients in the store or in progress.
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What's in This : This chapter will guide you through what
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we think are the most important topics relevant to designing intuitive, natural and elegant iPhone applications. Along the way we ll tell you about the techniques we used to design Postage and give you examples of how we applied the theory presented to our application. Topics include: Focus Flow Context Technique Tools Discussed : Photoshop Motion Core Animation
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Key Technologies:
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Tuning responsiveness and feedback Specifications and Mock-ups Preferences and configuration UIScrollView
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Postage
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The idea for our application Postage was born at Apple s Worldwide Developer Conference in the early summer of 2008. The iPhone SDK had just become available, and our small crew of four longtime Mac developers was anxious to find an application with which to begin exploring this exciting new mobile platform. One colleague, Jeff, was using his iPhone to take pictures of San Francisco, where we had traveled for the conference, when he hit on the idea for a virtual postcard application. Jeff wanted to be able use the images he was capturing while on the road in a custom postcard that he could send digitally to his family back home. Ten months later, Postage for the iPhone (see Figure 7-1) finally saw its introduction on the App Store. When we started to work on the design and features of Postage, we knew from the beginning that we would need to focus on several key areas. Being experienced Mac developers as well as users, we wanted to bring our expertise and knowledge from desktop development to create something for the phone that would rival what Apple itself would produce. First, we knew that the output would have to be top-notch and suitably high resolution. We had to wow our users and the recipients of their postcards with the capabilities of the iPhone. We also knew that we wanted our user interface to be ultra-intuitive and simple to use. Finally, we realized it was paramount to ensure that our application was focused and streamlined. This last point, the focused nature of the application, became the central piece around which the rest of the design was anchored. Early on, we set a goal that a user would be able to launch the application and send a complete postcard as quickly as possible. If someone could spend one minute or less in our application and end up creating a beautiful and personal postcard, we would have succeeded. To achieve that focus required designing a user interface that was not only intuitive and engaging, but one that also did not overwhelm the user. Following the lead that Apple has established for years with their own applications, we worked hard to make sure to present the user with just enough choices, at just the right times. We also found it important to conceive of a flow through the application that was natural for the task at hand. We did not want the user guessing at what to do next or how to achieve the desired result.
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