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Nobody knows this, but the round before the deal with Microsoft, they literally put $5 million in the company just because they knew it was going to get sold and that we needed some bridge money. This came at a very expensive valuation with certain rights that should not have come with it like participating preferred, which is they first get their money out and then they participate in the rest, which was OK for the earlier rounds, but not for the later ones. That was just bridge money that we needed while we were negotiating with Microsoft. They knew full well that we were going to get acquired; we were negotiating about the final price.
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Livingston: I ll come back to the Microsoft negotiation in a moment. Did your
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background in hardware help you in terms of building servers that could handle massive loads
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Bhatia: It helped us because we knew what kind of hardware we would need to
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be able to handle the kind of traffic to our site. Also, when you are hardware designers, you have tremendously more discipline in writing and describing software because in hardware you cannot get it wrong. Every turn of every chip costs you millions of dollars, so when hardware designers design any piece of software, they normally get it right. They use something called state machines to describe the functioning of the software. When you do that, you are very deterministic: if this is the input, then this will be the output. So you write it in a very deterministic fashion and therefore you tend not to make too many mistakes. Whereas the pure software writers the way they think and architect software is very creative. They put in lots of bells and whistles, but they think, No big deal. If there is a bug, we ll fix it. Put in a patch. You can t do that in hardware. There s no patch. Once you ship a chip, it has to work all the time. So in terms of being able to test it out, there is somewhat of a difference, but I just think that hardware designers would be pretty good software designers as well.
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Livingston: Were you at all worried about intellectual property issues when you
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left the company to start Hotmail
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Bhatia: No, they were totally different. We were designing chips, which had nothing to do with the Internet. Livingston: So you now have $300,000 and you re working full-time on Hotmail. What happened in the 6 months before you launched Bhatia: We got funded on February 14, 1996, and the site launched on the Fourth of July. We had 100,000 subscribers in the first 3 months and we were growing very rapidly from then on. We were literally getting 1,000, 2,000, 5,000 sign-ups every day. Livingston: How Bhatia: It all spread by word of mouth. We launched a massive PR campaign with a PR firm and started talking to different journalists. We did a West Coast and East Coast press tour, and it just took off from there.
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Livingston: You had a tagline in the body of the email encouraging email recip-
ients to set up their own free Hotmail accounts. How did you come up with this
Bhatia: It was actually Jack s idea to do that. We ran it by our VCs just to make
sure it was OK. When you alter somebody s email, you ve got to be very careful. You re sending an email to a friend of yours, and we are kind of violating the sanctity of that email by putting in a tagline at the end of it that says This message has been sent from Hotmail. Get your free email at hotmail.com. So we asked Tim if it was OK that we did this. We said, We don t want to be perceived as the evil company by altering their email. And he said, Absolutely, you should do it. And the next thing we know, he claims that this idea was his. He s given a number of interviews literally claiming that he was the father of web-based email without him it would not have happened. I can t believe he s just taken credit for everything including the tagline (which later became known as the classic example of viral marketing). He blatantly claims this at conferences, which I don t think is right.
Livingston: He claimed that web-based email was his idea Bhatia: That it was our idea, but without them, it would not have happened and that we would have done JavaSoft. Their version is that we told them to do web-based email at that [first] meeting. Why would they tell us to do webbased email Livingston: You grew Hotmail s user base faster than any other company in his-
tory at that time. Do you believe it was more because you had a great product or you had a good PR campaign
Bhatia: That s one thing about the Internet: if you have something that s good,
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