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that we didn t want people to make a living off of Movable Type; it s just that, if we weren t making a living, we didn t think that other people should be making money. Some people say that s not a good attitude, but it was the attitude that kept us functioning as a business. That s some advice for people: don t apologize for wanting to be a company. You see so many people who say, Oh, we won t charge; things should be free. It s like you don t think you re worth being paid for your time. I feel even more strongly about this when it s an entire company rather than just me and Ben. We can be kind of the fools that will work for free, but I m not going to make other people suffer for that. With Movable Type, we said, Why should businesses get this for free Why should we get taken advantage of There were so many people that were setting up hosted services using Movable Type, and they would charge users money. So we set up these limitations with the licensing saying that you can only have x number of blogs and x number of authors. We just wanted to target the people who were making money off the software that way. But we applied it to personal users too much; we said personal users couldn t have this and people freaked out. They went crazy. Our biggest mistake was that it shouldn t have been across the board. When we changed the licensing, people flipped out. They were like, These are the people that screwed you. We supported you for all these years. It was really hard for us because we had always been the darlings in the industry. We never tried to be that, but people just thought we did no wrong. And we didn t do any wrong. I don t think we did wrong with that, but, as soon as you charge for something, it changes people s impression. So we suddenly became evil because we wanted to make some money from our product. It s unfortunate because it s kind of the mindset that people have on the Internet that things shouldn t cost money. But you have to pay people and pay the rent. It s really complicated, and I think that most people who aren t in our situation can t really pass accurate judgment. I remember when Ev [Williams] sold Blogger to Google, and people were like, Ev sold out! We thought, OK, he started a business and he sold his business. You shouldn t be ashamed of wanting to be a successful business. Of course, you shouldn t do things that are unethical, and we have never done anything unethical.

Livingston: What competitors did you worry about most Trott: We never really obsessed about it. We were always worried about Blogger. I think we always knew that Yahoo or Microsoft would enter the space, and they did. When AOL Journals came out, I thought, There were these big companies that have entered the market and still haven t done anything really to innovate. At Six Apart, we re a little bit behind what our vision is because we ve been talking about this stuff that we re finally getting to start to trickle out and shipping just now, even though we ve been working on it for a year or two like the Comet stuff we ve been working on since day one of the founding of the company. Other than that, there s the open source software, the free software that competes with us.