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Very, very long hours. The group of people that we had assembled was just great, so the hours were never dreaded. You enjoyed being at work, even though sometimes it was 16, 18 hours a day. That s the only thing really specifically that I think back on a lot.
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Livingston: I wonder if it was because it was on the early side of the Bubble
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and there weren t as many people going through that
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Brady: It was definitely exciting for the right reasons. As the Internet got bigger and bigger, we were saying to ourselves, We re in the vortex of a pretty big storm. And most people don t get the privilege to know that they are at the center of something while it s happening. We were in the middle of everything. But we knew we were going through it while it was happening, which added a sense of enjoyment to it. And responsibility. Livingston: Do you remember anything in the first year that you guys might
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have done wrong
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Brady: Nothing major. Because any screw-up we recognized and were pretty good at correcting it to the extent it could be corrected. There weren t a whole lot of egos, so people wouldn t defend a dumb idea just because it was theirs. But there were certainly companies that we missed. We missed Hotmail. Jerry and I had dinner with Sabeer Bhatia and Jack Smith, and they were explaining it to us and I hate to admit it we were saying, I see it, but I don t see how it can get big. We were on this rocket ship, and they were talking about something that really hadn t caught on. All we knew was that you got your email through work. They were like, No. There s a bunch of people that hate their work email because it gets screened. The whole notion of the ubiquitous, dialing in from home, access everywhere was still so far away that we just didn t think it was going to catch on as fast as it did. We didn t pursue it as hard as we should have, clearly. We screwed up. But, we went and found the #2, Rocketmail, made it work, and now Yahoo s bigger than Hotmail. Mea culpa, but we fixed it. Livingston: Was there anything you remember about Yahoo that mainstream
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people just didn t get that was a big idea
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Brady: What was really central to our understanding of the Internet was that it
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was this open system where you couldn t really put up walls. One of the things that I think Filo did a great job of making happen was that, when someone did a search and you didn t find what you were looking for on Yahoo, rather than just saying, It s not here, or Go check out this other thing, he put links to our competitors, then prefilled the query, so you d just click on Excite and they would do a search on Excite for the same thing. Certainly they don t teach you in business school to go point to your competitors, but it sent the right message to the users, which was, It s all about you. We re going to get you the data you want. If it exists on the Web, we re going to find it for you, even if we don t make money off of it directly. But it keeps people coming back because they know we have their best interest in mind. I think that was a big idea. It was an acknowledgment that you, as a single
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company, can t be everything to everyone. We re not a walled garden like AOL. We re this connection point, and it s our job to get you to where you want to go.
Livingston: What were the most popular link categories at first Brady: The sex category was probably a quarter of everything on the Web. Not
just Yahoo, but everything on the Web. Just like the VHS industry when it first got going. The Internet was no different in that respect. There was also a lot of product information. People quickly began to do research before major purchases about cars and reviews and things like that. One of the big things we did in the first 6 months was that we brought Reuters online. CNN was online at the time, I think, but done poorly slow, a ton of graphics, just didn t get it. And Reuters had this rich set of news that back then they didn t get to display anywhere. They would just sell it to people in bits and pieces, and no one would ever see it in its entirety, and that turned out to be really huge.
Livingston: How did you handle pornography Brady: It s a tough issue. It was always talked about. It was never taken lightly.
But we were also in support of free speech. It was one of these things where we were always struggling with whose responsibility is it People come to us to find information; we re not displaying the pictures, per se. Is it our responsibility to find out what age users are before we pass it off, or should that wall be at the site, etc., etc. Ultimately we ended up removing all of our links to those sites, after probably about a year and a half of just struggling with ways to do it appropriately and responsibly and not really being able to find a good way. At the time the child protection laws were coming out, but I believe we had pulled everything down even before that.
Livingston: Do you remember the biggest debate that you got into Brady: There was always speed versus look-and-feel. In trying to grow a brand,
look-and-feel has a lot to do with it, as does speed, so there s always that balancing act. Arguing the necessity of graphics with Filo was always a big argument. I ll never forget our 8-year debate. How to handle pornography was another one. There were just so many. There s no one that just stands out as a watershed per se. There was a lot of Internet-related legislation in the first couple of years, and Congress, in my opinion, didn t have a clear idea what was going on. They were obviously influenced by lobbyists from traditional media who had very specific agendas that weren t necessarily in the best interest of the Internet s development. Should we say anything How should we react There were certainly those. We turned our site black a couple of times the background black and the text in white in protest. I forget what the proposed legislation was.
Livingston: Was new legislation a big concern Brady: Absolutely. Just a few things here and there copyrights, digital rights written in a slightly different way and we could have a different Internet.
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