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Carlton: Probably more people like me, people that do craft shows, home parties. Or again anybody that wants to talk to a Nordstrom s or a Neiman s or a retail outlet, or even wholesale. Smolin: As the market segments began to expand, did you have to modify the program significantly or enhance it in order to satisfy those customers Carlton: Yeah, yeah, in fact I started with one version. I called it the standard version, and then people that bought it would write to me and give me lots of feedback as far as what to add, what they needed; you know, This is good, this is bad, can you make it do this, can you make it do that, we want this report, we want that report. And I would add it. But then it got to the point where it was more of an upgrade than an update. So I decided to come up with another version, and make it more expensive also, and give people the option to be able to upgrade. So, in the past 6 years, I have developed a standard version, a pro version, and a deluxe version. And each one has different features, and they start at $89.95, $129.95, and $259.95. So, depending on where they re at in the business and what features they need, you can decide what version to buy. Smolin: And how do you distribute the product Is it all direct Or do you have dealers or distributors Carlton: I have some, yeah, I have a couple distributors that are . . . they re just really big . . . they distribute everything from packaging to books to displays to components. And I have some bead shops. But most of it, I would say 80 percent, I sell directly through the Internet. People find me through advertising, word of mouth, or just searches, searches on the Internet. Smolin: What discount do you give your dealers Carlton: They get 45 percent. Smolin: So is it single-user Multiuser Carlton: Single. Smolin: Single-user. Is it front end, back end Carlton: Yeah, it could be installed on a network, you know, because it is the front and back end. But I didn t do anything to it and I m not going to support any networking issues. But I explain to people how to set it up that way. Smolin: So your license would cover the site Carlton: No, no, it s just single-user. Smolin: Single-user license and Carlton: Yeah, and again it s not for business; it s per user. Smolin: Per user, OK. But do you have any controls in there to stop them from putting it on a network with three users and a common back end
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Carlton: Well, there s a security feature built in where they get a CD key or unlock code, and so when I issue a code they get two unlocks, because I assume that most people are going to install it on their desktop and on their laptop. And if they try to install it on another machine, it won t work. Smolin: OK. Carlton: So they have to call me and ask for another code. So if it s the person that purchased the program, I will give them another unlock. I wasn t so much concerned about one person giving it to a friend. Although you know I d much rather have the friend buy it. I was concerned that . . . I m shipping it to China, you know I m shipping it all over the place. Smolin: You d sell three and find 300,000 installations. Carlton: Exactly. Smolin: So how did you pick your development language You were an Access programmer at the time, yes Carlton: Yeah, that was what I was programming in. Smolin: Have you programmed in other languages Carlton: All database languages like dBase, Paradox, Q&A. Smolin: From the time that you decided you wanted to do this project until you were ready to install it at the first Beta test site, or the first customer, how long did it take Carlton: I turned into this like maniac where I couldn t sleep. I was coding all the time. I d be coding at night. And I d wake up in the morning and I d just start again . . . it consumed me, because I could see it. I couldn t stop thinking about it or working on it. Probably about four months. Smolin: Four months of development, then. Carlton: Because I already had the basic program, you know, working. I just needed a better user interface, a nice switchboard, and like a lookand-feel, you know make everything consistent, so that anybody could use it, not just me. That is the part that I as a programmer love to do. Smolin: And did you Beta test it Carlton: Oh, yes. Smolin: And how many Beta sites did you use Carlton: Oh. I don t know. I just went on one of the chat rooms and just asked people if they wanted to. I would say maybe twenty. Smolin: 20! OK. Carlton: But again, everybody says they want to. I don t remember how many people were really using it. You know I gave them a questionnaire asking them questions: How do you rate this on a 1 to 5 scale How easy was it to use What would you pay for this And I probably got about ten or fifteen back.
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