vb.net qr code library STARTING TO BLOG AND BUILDING YOUR COMMUNITY in Visual Basic .NET

Drawing DataMatrix in Visual Basic .NET STARTING TO BLOG AND BUILDING YOUR COMMUNITY

CHAPTER 15 STARTING TO BLOG AND BUILDING YOUR COMMUNITY
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Use a different <title> tag for each page. Structure each page using correct HTML markup (such as <h1>, <h2>, and so on) and write keywords into those tags. Write keywords closer to the start of the page. WordPress is designed to help you achieve the goal of following these guidelines, but what it can t help you with is choosing the keywords and writing compelling posts that someone seeing your web site in a search engine results list would be interested in reading. Write knowledgeably about your subject in a natural and interesting way. Otherwise, visitors may be able to find you with a search engine, but then see that you don t have anything interesting to say. Providing the content is up to you!
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Summary
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This chapter showed you how to write posts using WordPress s basic tools, as well as how to use advanced editing to fine-tune individual posts. You also learned how to add images to your posts, enable multiple trusted content authors to provide a collaborative effort in generating a more rewarding reading experience, create WordPress pages, and improve your site s search engine visibility. Along the way, you installed two plug-ins to ease administration and enhance the richness of your content. The next chapter covers the exciting topic of themes what they are and how to install a ready-made theme. Better still, I ll show you how to modify a theme to suit your blog and offer a unique personalized touch.
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CHAPTER
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Changing the Look of Your Blog
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his chapter is about the reader s view of your blog. It is about what your visitors see and how they interact with your blog. That interaction, or experience, is important in ensuring your visitors get the most from your site. If the experience is positive they find what they want, and they can interact easily and successfully then they will want to come back. A good design will drive that experience. It is also about the aesthetic experience, too. The look of your blog, especially the first page, must either fit the users expectations or surprise them in a positive, pleasing way. If you and your community are discussing fan fiction for a Gothic TV horror show, they want a dark, slightly sinister, experience. If you are all about craft fun for preschool children, you ll want to present a bright, airy, fun face to your readers (but not childish, since the parents are your audience). The face of your blog its outward appearance is provided by the theme in use on your blog. In this chapter, you ll learn how to activate themes in WordPress, find and install new themes, and modify themes. But first, let s start with the purpose of your theme.
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Using Themes to Communicate with Your Audience
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How do we communicate Let me answer that question with another question. Have you ever had a phone conversation with a person speaking in a monotone voice If so, you ll understand that it s not very engaging. You might have even found yourself overemphasizing your own parts of the dialogue just to compensate! Compare this situation to a face-to-face discussion with multiple participants. You may have witnessed first hand the complex body language taking place throughout the conversation as people start to use their hands to convey emphasis, or move their body between passive and aggressive stances depending on their activity in the group. Now consider a lecture given by a speaker at a conference. A good presentation is enhanced by visuals, moving parts, and engaging with the audience. It s as if the speaker understands the audience.
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CHAPTER 16 CHANGING THE LOOK OF YOUR BLOG
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Note Andrew Chak, in his book Submit Now: Designing Persuasive Websites (New Riders Press, 2002)
defined visitors to web sites in three different ways of moving around the site. Wanderers encounter the site with no real purpose in mind, looking for something to catch their attention. Finders are looking for something specific or help to find it, even though they don t know exactly what they want. Learners are looking for some information to learn something new.
When visitors come to your site, it needs to communicate in more than text alone. WordPress doesn t hinder you in your quest to communicate with visitors. It enables you to configure your blog to add images, define an organization, and use a style for each page consistently if the whole site maintains a single theme or idea, or individually if each page has a theme of its own. A simple example is to define each category to have unique colors and images while maintaining a consistent arrangement on each page. In this chapter, I ll show you how to use WordPress themes to have your blog s appearance achieve this communication with your audience. A WordPress theme is like a template. WordPress inserts the posts you write, the comments your readers leave, the links you create, and other information into the page dynamically. Themes consist of a number of PHP files and a style sheet. Before going any further, let me assure you that you do not need to understand the internals of how a theme works or how it s managed by WordPress to use it. Adopting a theme can be as simple as uploading it to your blog and enabling it in the Themes tab of the Presentation page. On the other hand, if you want to start investigating a theme with the intention of learning from it or modifying it, you can do that, too. I will show you how to do that later in this chapter, in the Modifying an Existing Theme section.
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