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Filter to Exclude IP Addresses The analytic tool tracks all the visitors to the website, including your own visits. If your company s employees are visiting the website, that can create false traffic. If your company uses their website as the home page on company computers, you ll get inflated traffic numbers. This filter blocks out your internal traffic. Here is how to exclude IP addresses:
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First, you need to find your IP address. This is easy to do. At your computer at your office, visit WhatIsMyIPAddress.com. It shows your computer s IP address, as you can see here. Copy your IP address. If you use your computer at home to look at your work, use the website to find your home IP address. If you have employees who work offsite, ask them to send you their IP address.
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The IP address has to be edited for Google. Change the IP address by adding a slash before each period (for example, change 123.456.789.012 to 123\.456\.789\.012).
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If your company has a range of IP addresses (such as 123.456.789.010, 123.456.789.011, 123.456.789.012, and so on), you can filter out the entire range. Search the Help for range of IP address for a list of options on how to do this. If your company has multiple offices (Palo Alto, New York, Beijing), you will have several IP addresses. Add as many IP addresses to your list as necessary. Look at Traffic Sources and see if there are sites with significant traffic that should not be tracked. If you see a URL that generates lots of traffic but zero conversions, you can filter it out. Be careful: Google has an error in some of their pages. They add a closing slash and a closing dot to the IP address, such as 71\.142\.167\.174\. (note the final slash and dot). This is not valid. It should be 71\.142\.167\.174 (no final slash or dot).
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Don t forget that you have these filters. If you ve excluded your company s traffic and you re now testing a form, you ll wonder why conversions don t appear. It s because you excluded your own traffic. Remember the Test profile Don t add any filters to that profile. Use it as a test box where you can see everything that is going on.
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Filter to Exclude a Domain Name You can also filter out a domain name. This ignores all the traffic from the employees at that URL. However, this may not be a good idea. Often, the website is hosted at a large ISP that hosts many companies. If you block the domain, you may also filter out data from all other domains that are hosted by that ISP. In general, you should filter the IP address, not the domain name. Search and Replace Filters Search and replace filters can replace a term with another one. For example, you can replace product ID numbers with descriptive words. Suppose the file IDs look like this:
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/docs/document.cgi id=1000 /docs/document.cgi id=2000
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Using the search and replace filter, you can convert 1000 to books and 2000 to magazines. This makes your reports more useful for people who are not familiar with the ID codes. For more about this, search for Advanced Filters in Google Analytics Help.
Filter to Select Only One Folder You can also create a filter that reports
on only one folder. To do this, set Filter Type to Include only traffic to a subdirectory. Then enter the name for the subdirectory, as shown next.
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Note that you need to use a special format: If the folder is named /koi-food, enter it as ^/koi-food/ and save the changes.
Custom Filters You can create many kinds of filters. Custom Filters offers many options:
Regular expressions Filters can use regular expressions (regex), a database method for processing search patterns. You can find many regex tutorials and FAQs on the Web (for example, www.Regular-Expressions.info). Lookup tables (LUT) These allow you to use a list of X and Y values. Although this feature is listed, it is apparently turned off for most users. Advanced filters This feature allows you to use regex to create customized filters for e-commerce, ad campaigns, and so on.
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