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Links on your pages let your visitors go from one page to another within your site. To get your visitors to click on the links, write text that offers useful information. Put your main keywords in the links. Here s an example: Read <a href=koi-fungus.html>how to cure fungus in koi</a>. Put the links within paragraphs as part of sentences. Don t put a list of links at the bottom of the page. Search engines have learned that people don t click on those long lists of links, so these don t matter.
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To provide accessibility to the Web for visually impaired users, the ALT attribute can be placed in an image link. This allows descriptive text to be added to an image.
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Don t put keywords into the ALT attribute in order to influence search engines. Do this only to help visually impaired users. If you add too much text to the image tag, this may be seen as an attempt to influence the search engine. Here are some points to keep in mind:
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Add your USP to the ALT tag in the image link. Don t put too much text into the ALT tag. The amount of text should be proportionate to the size of the image. If the image is a small button, don t add a long paragraph of text. Here s an example:
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<img src="images/logo-koi.gif" width="600" height="200" alt="Koromo Koi for Your Pond at Koi-Planet.com in Palo Alto.">
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Google often includes images as part of the search results. You can register your site s images with Google to be indexed for inclusion in the search results. Here s how to do this:
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Set up an account with Google Webmaster Tools at https://www .google.com/webmasters/tools/. Select the site. In the left side menu, select Enhanced Image Search. Click Yes in the check box.
Google displays the same image to two random anonymous users and asks them to describe the image. If the descriptions match, Google uses those to index and display the image in Google search results. Your image will appear next to your link in the search results in Google, as shown next.
Sitemaps
Sitemaps list the pages at a website. There are two types of sitemaps: HTML and XML. These are for different audiences and they work in different ways. We recommend that you use both types of site maps.
Search Engine Marketing
HTML Sitemaps
HTML sitemaps are for people. They can get an overview of the site and find the pages they need, just like roadmaps help you find your way around town. HTML sitemaps once were important for SEO, but they have been replaced by XML sitemaps. In terms of SEO, don t worry too much about the HTML sitemap. Just make it useful for visitors. Here are some helpful tips:
Create a plain-text sitemap that lists the significant pages at your site. You don t need to list every page, just the main pages. Place a plain-text link to the sitemap on the index page. Google s limit on links is 99. They ve found that pages with hundreds of links have little value to users. If a page has more than 99 links, Google may lower its position. Don t push this limit. It doesn t mean that Google accepts 98 links, either. They don t like long lists of links. People generally ignore such lists, so those pages get a lower rank. If your sitemap needs more than 99 links, use several pages. You can divide your site maps by themes, which helps the search engine to classify your site s theme.
XML Sitemaps
XML sitemaps are also a list of files. However, the XML sitemap is written in XML format. It s not meant to be read by people. It s a long list of URLs, along with information about the files. XML sitemaps have solved several problems. When websites began using roll-down menus, images for links, and Java, Ajax, or Flash for navigation, search engines often couldn t follow the links, so those websites weren t indexed. HTML sitemaps were fine for small sites with a few dozen pages, but it wasn t feasible to make HTML sitemaps for sites with 500,000 pages. XML solved both of these problems. Webmasters can create an XML file that contains a list of all pages and feed that directly to the search engine s index. The major search engines agreed on a standard format for XML sitemaps. You can use the same XML sitemap for all major search engines, including Ask.com and Moreover.com. A number of tools can be used to create XML sitemaps. If you have fewer than 500 pages, use the free tool at XML-Sitemaps.com. For larger sitemaps, try the one by Johannes Mueller (http:// gsitecrawler.com/). You can find a list of XML tools at Google Webmaster Tools.
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Once you ve created the XML sitemap, submit it to the search engines:
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